Marcela Koury

Marcela Koury is an Argentine underwear, lingerie and homewear brand sold through its own online store at marcelakoury.com, where the footer names an Argentine limited company (SRL) as the operator. It prices in Argentine pesos, ships nationwide, offers a wholesale registration for resellers, and refers shoppers to a network of its own stores. The brand does not publish a founding year, a founder's biography or a home city, and this entry does not guess at them.

What the Marcela Koury label sells

The catalog is wide for an intimates label. The site groups it as "Ropa Interior, Lencería y Homewear," underwear, lingerie and homewear, and the menus go further than that phrase suggests: bras, bombachas (the Argentine word for panties and briefs), bodysuits, pajamas, fitness wear, socks, swimwear in summer, and a small beauty and accessories section. A gift card sits in the header. This is the shape of a brand that wants to own a customer's whole drawer, from the morning sports top to the evening pajama set.

The current catalogs, listed by season on the site, make the structure clear. For spring and summer 2026/27 there is a main collection, a separate pajama catalog, a corsetería catalog for structured lingerie, and standing lines called Segunda Piel and Everyday, plus a socks range branded MK Socks. Argentine brands work on the southern-hemisphere calendar, so "primavera verano" lands in the shops as the northern autumn begins.

Segunda Piel: the second-skin line

The line that says most about the house style is Segunda Piel, Spanish for "second skin." It collects smooth, close-fitting basics meant to disappear under clothes: triangle bras, simple tops, a "corpiño sin costura" or seamless bra, regular bombachas and "tangaless," the Argentine term for a narrow-backed brief between a thong and a full panty. One tangaless is sold as "regulable," with an adjustable side.

These pieces sit in the same family as the seamless brief and the wireless bra that have taken over everyday underwear drawers worldwide since the pandemic years. On the Marcela Koury site, Segunda Piel prices run from roughly 12,000 to about 34,000 pesos per piece at the time of writing, a spread that reflects Argentina's inflation as much as any change in the product.

Wholesale and the Argentine lingerie trade

The strongest clue to how the business works is in the header. "Precios mayoristas," wholesale prices, appears on the homepage, and a registration link invites resellers to sign up. Argentina has a dense lingerie trade built on small shops, home sellers and showroom buyers, many of whom source from domestic labels in bulk and resell in their own neighborhoods. A brand that serves both the end customer online and the reseller at wholesale is following a well-worn path in that market.

The site also points to physical "locales," the brand's own stores, though the store list did not display when this entry was checked, so the number and locations are not given here. Payment runs through Mercado Pago and the usual cards, and the store offers a 30-day returns policy.

What is still unknown

Several basic facts could not be confirmed from the brand's own pages or from any source that needs no identification:

• the year the label was founded and by whom;
• the city where it is based and where its garments are made;
• how many stores it runs and whether any are franchises.

The name suggests a founder called Marcela Koury, but the brand does not say so on its site, and an encyclopedia should not assume it. What can be said is that Marcela Koury is an active, mid-market Argentine intimates label with a full seasonal calendar, a second-skin basics line at its center, and a business that sells as readily to resellers as to the women who wear its bras.

Last updated October 7, 2026