Murci

Murci is a British women's fashion label, launched online in 2021, whose in-house collections include lace corset tops, swimwear and loungewear alongside the dresses and co-ords that make up most of its range. It trades as MURCI from murci.co.uk, sells only its own designs, and is led by creative director Olivia Prince with what it calls a close-knit, female-led team of designers, creatives and marketers.

Murci and the lace corset top

Murci is a fashion brand first and an intimates brand only at the edges, and this entry is honest about that. Its place in a lingerie archive comes from a specific kind of garment: the lingerie-inspired top worn as outerwear. The brand runs a dedicated Lace edit, and pieces such as the Brigette top, described by Murci as a lace corset top, borrow the boning, sweetheart necklines and scalloped lace of underwear and sell them to wear out at night.

That crossover is one of the defining moves of 2020s womenswear. Corset tops, lace bodysuits and slip dresses moved from the lingerie drawer onto the street, helped along by social media and a long run of underwear-as-outerwear on the runways. A label like Murci shows how far that idea traveled: from the designer collections that revived the corset bra silhouette to fast-moving online brands making it in volume.

Founded in 2021 as an online label

Murci says it was founded in 2021 to bring something "fresh, exciting, and accessible" to women's fashion, blending ideas taken from luxury design with clothes that work in everyday life. It was a typical launch for its time. Pandemic-era shopping had pushed young customers further online, and a new label could build an audience through Instagram and TikTok before it ever needed a shop.

The brand has no physical address on its site footer, sells through its website and an app, and ships internationally. Its social channels on Instagram, Facebook and TikTok carry most of its marketing, and the company invites customers, whom it calls "MURCI Muses", into the creative process. That language is now standard for direct-to-consumer labels that want customers to feel like part of a community rather than a mailing list.

How the range is organized

Murci's catalog is sorted two ways: by garment, and by named edit. By garment, the site lists mini and maxi dresses, jumpsuits, co-ord sets, tops, skirts, swimwear and loungewear. By edit, it groups pieces into themed drops such as Rendezvous, Lace, Animal Edit, Temptation, Maria, Soul and The White Edit, with Swim as its own edit.

The edits matter more than the categories. Each is a mood board turned into a shop page, with color, fabric and attitude doing the work that a season name does at an older house. The Lace and Temptation edits carry the lingerie-inspired pieces. The White Edit leans toward summer and occasion wear.

Swimwear and loungewear

Swim and lounge are the two categories closest to the intimates business. Murci's swimwear sits within its fashion offer rather than as a technical line, styled to match the resort dresses and co-ords around it. Loungewear covers the soft, at-home side of the wardrobe. Neither is a specialist range in the way a swim brand or a lingerie house would build one, and the brand does not publish fabric or fit detail for them on the pages we checked.

The promise of clothes made to last

Murci's mission statement stresses individuality and garments "made to last", which is an ambitious line for a brand that releases themed edits at speed. The company does not say where its clothes are made. What can be said is that it designs everything in-house and stocks no other labels, so every lace top and bikini on the site carries its own design.

Where it fits

In this archive Murci stands for a category rather than a heritage: the young British online label that treats lingerie details as fashion. The 32 Murci products held here are mostly the lace and swim pieces that overlap with intimates. Murci's whole history fits into a few years, and its founding date of 2021 is the firmest fact on the file.

Last updated October 7, 2026