Nic del Mar

Nic del Mar is a swimwear and resort-wear boutique in Coral Gables, Florida, on the edge of Miami, opened in 2010 by two sisters who wanted a shop for high-fashion swimwear. It operates from a storefront at 475 Biltmore Way and online, selling bikinis, one-pieces and cover-ups from international designer labels alongside its own trademarked label, Love Somewhere. It is a retailer first, which makes it an unusual entry in this encyclopedia, but its catalog has grown large enough to need one.

Two sisters and a gap in Miami

The founding story on the shop's own pages is short. Two "resort-loving sisters" set up the boutique in 2010 because, as they saw it, Miami lacked a place that treated swimwear as fashion rather than as a seasonal commodity. They describe drawing inspiration from years spent "chasing waves and collecting the most beautiful pieces from our travels." The shop does not name the sisters on its site, and they are not named here.

The corporate record is slightly older than the shop. Nic del Mar LLC is registered in Florida under document number L07000025053, a format whose first digits usually indicate a filing in 2007. The company is listed as active, with its registered address at the Biltmore Way store. A second company, Nic del Mar II LLC, appears in the state's records with a much more recent number, which suggests a newer entity linked to the business, though its purpose is not stated.

Coral Gables, not South Beach

Location shapes a shop like this. Coral Gables is a planned city of the 1920s, known for its Mediterranean Revival architecture and a shopping district built around Miracle Mile and the streets that cross it. Biltmore Way runs through that commercial core. Placing a swim boutique there, rather than on Ocean Drive or Collins Avenue, means selling to local residents who buy swimwear for travel and for the pool as much as for the beach next door.

The store has been written up in Conde Nast Traveler, Fodor's Travel, CBS Miami and Time Out Miami. The website now calls it the "Best Swimwear Store in Miami," a line that belongs to the shop's marketing rather than to any single award.

What hangs on the racks

Nic del Mar's buying focuses on designer swim brands from several countries. The shop names Hunza G, the British label known for its crinkle-stretch one-size fabric, along with Oseree, the Italian label that uses metallic and lurex finishes, and Vix, the Brazilian swimwear brand. Other designers rotate through the stock.

The range covers string and triangle bikinis, high-waisted bottoms, fuller-coverage styles, one-pieces and an extensive resort section of dresses, tops, skirts, pants and accessories. The shop also runs a bridal section and a children's collection.

Love Somewhere, the house label

In January 2020 Nic del Mar LLC registered the trademark "Love Somewhere The Label" with the US Patent and Trademark Office in class 25, the category for clothing. The Nic del Mar name itself was registered in July 2018 in class 35, which covers retail services. That split is telling. The boutique's name protects the shop, while Love Somewhere protects garments made under the business's own label.

How much of the stock carries the house label, who manufactures it and where, are not stated in the sources available for this entry. A trademark registration shows intent and legal ownership, not volume.

A retailer in a swim catalog

The 62 catalog records filed under Nic del Mar in this encyclopedia are best read as a buyer's eye on Miami swim rather than as one designer's output. That has value for identification. A boutique edit shows which labels a specialist shop thought worth carrying in a given season, and the mix of Brazilian cuts, Italian finishes and British fabric technology on its racks says a good deal about what swim customers in South Florida pay for.

From the Biltmore Way store the business still runs free shipping within the United States and a flat 35-dollar rate for international orders.

Last updated October 7, 2026