PSD Underwear

PSD Underwear is an American underwear and activewear label, sold today through its own store at psd.com, that built its name on loud printed waistbands and a roster of professional athletes. The old psdunderwear.com address now redirects to psd.com, where the company calls itself a maker of premium men's and women's underwear and activewear. Its founding year and home city are not stated on the pages we could check, so this entry sticks to what the brand shows about itself.

What PSD Underwear sells to women

Most shoppers meet PSD through its men's boxer briefs, but the women's range is broader than that reputation suggests. The women's underwear section is split into boy shorts, thongs, cheeky cuts, tangas and boxer briefs, plus multi-packs. On top sits a bra line sorted by neckline and purpose: sports bras, triangle bralettes, V-neck and scoop styles, and a "performance" bra meant for training.

That mix says a lot about the customer. Nothing here is wired, molded for push-up shape, or cut in lace. It is pull-on underwear for people who would put athletic shorts and a matching bra in the same basket. In this archive's terms the closest garment types are the boyshort, the cheeky and the sports bra, with the triangle bralette as the softest option.

A youth line and men's styles sorted by length

The brand also runs a youth department, sold as singles and multi-packs, and a men's range sorted by leg length: standard, mid-length and trunk. Organizing by inseam rather than by fabric is a sportswear habit, and the women's department borrows the same plain, cut-first labeling.

Print is the product

What separates PSD from a basics brand is the graphic. The fabric is the canvas, and the print is what is being sold. The site's collaboration pages list licensed ranges with Marvel, Playboy, Rick and Morty and SpongeBob, alongside seasonal drops such as Halloween designs. Underwear here is handled like a sneaker release: themed, limited, and meant to be collected as much as worn.

The idea itself is old. Novelty print underwear has filled gift-shop racks for decades. PSD changed the price point and the framing. It calls the product premium and sells it the way streetwear sells hoodies, through drops and partnerships rather than a department store wall of three-packs in white, grey and black.

The Locker Room and the athlete roster

PSD's strongest marketing tool is a section of its site called "The Locker Room", where it presents athlete partners. The names shown there include NBA players Ja Morant and Paolo Banchero, NFL running back Aaron Jones, NHL forward Mitch Marner, and Kiyan Anthony. Partners get designs tied to their names and personal style.

The logic is plain enough. Athletes are photographed constantly in warm-ups, tunnel walks and locker rooms, and a waistband showing above a pair of shorts is free advertising. The roster on the site is entirely male, which explains why the women's line sits in the background of the brand's image even though it now fills a full department of the store.

Packs, rewards and selling direct

PSD sells direct to the customer. Its rewards program offers members free US shipping on orders of $99, and multi-packs appear in every department, women's included. Packs lower the price per pair and nudge buyers to try several prints at once, a habit lifted from the basics trade and applied to graphic goods.

Why a print label belongs in a lingerie archive

PSD is not a lingerie house in the corsetry sense. There is no lace, no underwire and no fitting service. It belongs here because its women's boy shorts, thongs and bralettes reflect how a younger, sport-minded customer now buys intimates: by print, by athlete and by pack, with stretch and moisture handling simply assumed. The archive holds 34 PSD products, enough to follow the run of its graphics from one season to the next. Who founded the company, and when, is information the brand has not put on the pages we could reach, and we have not filled the gap with guesses.

Last updated October 7, 2026