Sunkissed Lifestyles

Sunkissed Lifestyles is a small Los Angeles swimwear and apparel label that sells bikinis alongside boardshorts, hoodies and varsity jackets, and frames the whole range around skate, surf and snow culture. It does not publish a founding year or the names of the people behind it, so this entry sticks to what the brand shows on its own site and what its bikinis look like on the rail.

A Los Angeles label that sells bikinis next to beanies

Most swim brands in the museum's files start with the swimsuit and add a cover-up or two. Sunkissed Lifestyles runs the other way. Its shop describes the business as "Year Round Action Lifestyle Swimwear & Apparel," and the menu reads like a surf shop: beanies, hats, hooded coach jackets, sherpa jackets, drop-tail tees, cropped hoodies and shorts sit in the same navigation as the bikini tops.

That mix matters for how the swimwear is designed. A brand that also sells boardshorts and outerwear tends to think of a bikini as part of a day outdoors, not as a resort purchase. The brand's own line is that it was built for "living life to the fullest, chasing golden moments, and enjoying everything nature has to offer." The photography on the site leans on Malibu beaches, and one product is simply called the LA Badge, which tells a shopper where the label sees itself.

Four bikini shapes, sold as separates

The swim side is compact. At the time of writing the shop lists a handful of named silhouettes, each sold as a separate top and bottom:

• Goddess top and bottom, at $37.50 per piece
• Classic Crop top and bottom, at $32.50 per piece
• V-Tube top and bottom, at $37.50 per piece
• Half-Moon top

Selling tops and bottoms separately is the norm in active swimwear, and for good reason. Surfers and beach volleyball players rarely wear the same size above and below, and a crop-style top that stays put in a wave is a different garment from a triangle that only has to survive a sunlounger. The Classic Crop sits closest to a sporty bralette cut. The V-Tube, going by its name, is a variation on the bandeau, the strapless tube top, with a V worked into the line.

Price is the other notable thing. At $32.50 to $37.50 a piece, a full set lands at roughly $65 to $75, which puts the label in the independent-brand bracket: above fast fashion, well below the designer swim houses. For a company that also prices its jackets between $65 and $78, it is a consistent ladder.

Boardshorts, "Legends" and the Endless Summer collection

The apparel side carries collection names that make the surf influence plain. There is an "Endless Summer Collection," a "Legends" collection and a run of "Hybrid Boardshorts" priced around $50 to $55. Hybrid shorts are cut to work both in the water and on the street, and the same idea seems to run through the bikinis: plain, sturdy shapes that can be worn under a hoodie on the walk back to the car.

The tagline on the site is "Style . Comfort . Design," and the about page goes further than most small labels in stating a view on social media culture. The brand says it wants to "show people there's more to life than just social media status and having clout," and adds that it puts "time and effort to making quality products to match the lifestyle we promote." It is a familiar Southern California position, closer in spirit to skate brands such as RVCA than to the lingerie-led swim labels the museum usually covers.

What the record does not show

The museum could not confirm when Sunkissed Lifestyles was founded, who owns it, where its swimwear is made or what fabrics it uses. The site gives a Los Angeles base and a phone number with a 323 area code, and nothing in the way of press coverage or a company history. The museum's archive lists about 60 products under the label, and the shop's own swim range is built around bikini bottoms sold in matching cuts for each top.

That is a normal state of affairs for small direct-to-consumer swim brands, many of which appear, sell for a few seasons through their own shop and social channels, and never file anything a researcher can read. For now, the most concrete thing on record is the product itself: a short list of bikini separates designed to be worn by people who would rather be in the water than photographed next to it.

Last updated October 7, 2026