Full-Cup Mastery from Belgium
Engineering for Every Size (1865)
PrimaDonna traces its origins to 1865, when the Van de Velde family began its journey in the Belgian textile industry. Over the decades, the family's expertise evolved through corsetry, foundation garments, and eventually modern lingerie. PrimaDonna, as it exists today, represents the pinnacle of this heritage: a brand dedicated to creating beautiful, expertly engineered lingerie for cup sizes that most brands ignore.
Based in Ghent, Belgium, PrimaDonna offers bras from cup B through cup K — one of the widest ranges available from any single brand. But the range alone isn't what distinguishes PrimaDonna. It's the quality of fit and design across that range, ensuring that a woman in an H cup receives the same aesthetic experience as a woman in a C cup.
The Fit Laboratory
PrimaDonna's fit development process is among the most rigorous in the industry. Each new style undergoes extensive testing across the full size range, with dedicated fit models for different cup and band size combinations. The brand recognizes that scaling a pattern from a C cup to a K cup requires fundamental redesign at multiple points — not mere grading.
Signature Collections
The Madison collection — PrimaDonna's perennial bestseller — exemplifies the brand's philosophy. Available in an extraordinary range of sizes and multiple colorways, Madison features a distinctive checkerboard embroidery pattern that has become iconic. The design provides full coverage and expert support while maintaining a feminine, fashionable appearance.
Global Fit Authority
PrimaDonna has become a reference brand in the professional bra-fitting community. Lingerie boutique owners worldwide cite PrimaDonna as the brand they trust for challenging fits — the customer who has been poorly served by other brands, who needs a specific combination of cup depth, projection, and band firmness that only expert engineering can deliver.