SwimSystems

Swim Systems is an American women's swimwear label made by Sunsets Inc., a family-owned swim and resort wear company that dates its founding to 1984. The line sells mix-and-match bikini tops and bottoms, swim dresses and cover-ups, with underwire tops cut in D, DD and DDD cups, and it is sold through the parent company's site and through swimwear retailers.

Sunsets Inc. and the 1984 separates idea

Swim Systems makes sense only as part of its parent. Sunsets Inc. describes itself as the longest-running family-owned swimwear and resort wear company in the United States. That is the company's own claim and has not been checked against every rival, but the 1984 founding date is consistent across its pages.

The firm's main claim to a place in swimwear history is the separates model. According to Sunsets, in 1984 it began selling bikini tops and bottoms separately rather than only as fixed sets. The logic is the same one that drives bra fitting. Very few women wear the same size on top and bottom, and a set sold as one size forces a compromise on one half.

Today separates are standard across the swim trade, from department stores to fast-fashion sites. Sunsets was certainly early to the idea in American swimwear, though whether it was strictly first is hard to prove from public sources.

The family of labels

Sunsets Inc. runs several lines side by side:

Label	Role in the group
Sunsets	the original mix-and-match line
Swim Systems	a separate swim collection with its own prints
Sunsets Escape	resort and cover-up pieces
B Swim	a further swim line; another page of the site lists Pacifica instead

The company's founders are not named on its public pages, and no outside profile of them was found for this entry. Its customer line uses a 310 number, a Los Angeles area code, but the head office address is not published.

What the Swim Systems line sells

The range is built around tops and bottoms bought individually. Tops come in six shapes:

• bandeau and strapless
• bralette and triangle
• halter
• underwire

Bottoms come as classic bikini, low-rise, side-tie and high-waist cuts, with swim skirts for more coverage. Coverage is graded from cheeky to full.

Sizing is where the line borrows from lingerie. Standard pieces run from XS to XL. The underwire tops add D, DD and DDD cup options, which places the brand among the American swim labels that try to fit a fuller bust without moving into a specialist bra-sized range.

Fabric and color

The current collections use ribbed knits and lurex, a metallic yarn that adds a soft shine. The company promises that colors stay crisp in full sun. Palettes run through white, ivory, pink, orange, red, green, blue and black, and prints include geometric, graphic, floral, tropical and watercolor designs.

Prices in late 2026 ran from about 68 to 96 dollars a piece. A top and bottom together therefore cost roughly 140 to 190 dollars, putting Swim Systems in the mid-to-upper bracket of American department-store swim.

Name, domains and record

The brand is usually written as two words, Swim Systems, though some retailers and databases run it together. The old swimsystems.net address now redirects to a Swim Systems page on the Sunsets Inc. site, while the .com domain no longer belongs to the label.

Little has been published about the line's own launch date, designers or sales, and Sunsets Inc. is private. What can be said is that Swim Systems is one strand of a family-owned American business that has sold swimwear for about four decades. The parent company still prices tops and bottoms separately, the practice it says it started in 1984.

Last updated October 7, 2026