Yasmine Eslami

Yasmine Eslami is a Paris lingerie and swimwear label named after its designer, sold from a single boutique at 35 rue de Richelieu in the 1st arrondissement and through its own online shop. This encyclopedia's records date the brand to 2009. It is known for sheer, lightly built bras and briefs with little or no decoration, a deliberate step away from the lace-heavy tradition that most Paris lingerie houses trade on.

What Can Be Confirmed

The brand says very little about itself in public, and this entry follows suit. Its website has no "about" page, no founding story and no designer biography. The company behind it is registered as Le Studyo SARL. Earlier versions of this page gave Eslami a detailed background: an Iranian family, training at Studio Berçot and an apprenticeship with Chantal Thomass. None of those details appears in any source this entry could reach, so they are left out until they can be checked. The 2009 founding date is kept from the record but is likewise not confirmed by the company.

What is documented is the product, the shop and the way the brand presents itself, under the line "back to Paris, back to classics."

A Shop on the Rue de Richelieu

The boutique sits on rue de Richelieu, the long street that runs north from the Palais-Royal past the old Bibliotheque nationale, a few minutes' walk from the Louvre. It opens from noon to seven, Monday to Saturday, which says something about the scale of the business: a designer's shop, not a retail chain. The company encourages fitting in store and notes on its size guide that "the right size may depend on each woman and each product," an unusually candid admission in a trade that tends to sell size charts as exact.

The Look: Less Structure, More Fabric

The house style is minimal. Bras are soft and sheer, built more like a triangle bra or a soft bralette than a molded, wired cup, and the fabric does the work that lace and embroidery do elsewhere. In a style built this way, a sheer tulle or fine mesh carries the design, usually in a single flat color. The care instructions match the construction: hand wash, or a cold delicate cycle at 30 degrees in a laundry bag.

Earlier versions of this page claimed that the brand used no underwire, no padding and specific materials such as Japanese mesh and silk tulle. The general picture is fair, but the specifics could not be checked against the brand's own descriptions, so they are not stated as fact here.

The range is broader than the reputation suggests. Alongside bras and briefs there are suspender belts and bodies, a full swimwear line with bikinis, swimsuits and beachwear, and loungewear tops, shorts and dresses. There is also a men's line of briefs, boxers and tops, plus men's swim briefs, which is rare for a small women's lingerie label in Paris.

Collections, Names and a Collaboration

Yasmine Eslami names its styles after women: Virginie, Annabelle, Louise, Mica, Victoria, Maria, Vanina. The habit gives a small catalog an intimate, slightly literary feel, and it makes the archive easy to navigate; the site keeps older collections on sale in a separate archive section, final sale only.

The brand has also worked with Rouje, the Paris ready-to-wear label, on a joint line sold as Rouje x Yasmine Eslami. The pairing makes sense: both trade on a relaxed, unstyled idea of Parisian dressing.

The current season is AW26, a collection built around Japanese references.

Where It Sits

In the Paris market, Yasmine Eslami belongs with a small group of designer labels that sell restraint at luxury prices. Its prices are set for that audience, and shipping is free over 300 euros in Europe and $450 abroad, with duties included. It has stayed a one-boutique business while remaining in production for well over a decade, which in this end of the trade is its own kind of achievement.

Last updated October 7, 2026