Savage X Fenty 2027: Spring Lace, Satin and Cheetah

Savage X Fenty 2027 has already been previewed: in July 2026 Rihanna's lingerie label showed ELLE the Spring 2027 collection, due to launch in early January and timed to run into its Valentine's Day release. Founded by Rihanna in 2018, Savage X Fenty sells bras, panties, lingerie and loungewear, and most of its news this year has come from Rihanna herself, in front of the camera.

Romantic Corded Lace and Nite Shade, refreshed

The Spring 2027 range is built on two of the brand's signature lines, Romantic Corded Lace and Nite Shade, with what the brand called refreshed silhouettes, colorways and fabrications. ELLE, in its July 2, 2026 report, listed the materials: soft stretch fabric, stretch satin, delicate lace trim and barely-there mesh.

The pieces named in that preview give a clear picture of the season:

• a cherry-red micro slip with a matching bra and underwear set
• a cheetah print camisole, tap shorts and slip
• lace-forward pieces inspired by runway looks, including mesh maxi dresses and satin micro shorts

Rihanna oversaw the concepts herself. Her mood board, ELLE reported, mixed 2000s cheetah print, the cover of Supercycle, a 1990s motorcycle magazine, and a look of her own from 2015: a pink robe and capris worn in New York over a see-through bra. Of the Valentine's drop she said it "is gonna be a hit."

Cherry red and animal print are hardly new for Valentine's lingerie. The interesting part is the fabric story. Satin and mesh are moving out of the bedroom set and into slips, shorts and dresses that can be read as clothing, which is where much of the market has gone since lingerie dressing became a red-carpet habit.

Satin Secrets in purple, posted in October

The current season is visible on Rihanna's own feed. On October 2, 2026, she posted herself in pieces from the Satin Secrets collection: a lace plunge bra and a Brazilian panty in a purple colorway with light-blue straps, worn with a garter belt and sheer thigh-high stockings, under a pale blue robe. Her caption: "and YES it's already that time! no back n forth." theFashionSpot read it as a holiday look, started early.

That is the brand's method in one image. Much of the brand's promotion runs this way: its founder posts, the celebrity and fashion press write it up within a day, and the product links do the rest.

A holiday campaign with the whole family

A week later, on October 9, 2026, the brand released a holiday campaign of a kind it had never run. Rihanna appears with her three children, RZA, Riot and Rocki, in matching hooded onesies with a festive print. The range covers an adult hoodie onesie, a hooded kids' onesie and a hooded baby onesie, all sold on the brand's website. It was the first campaign for Rocki, born in September 2025.

For a label built on lingerie and on a runway show famous for its inclusive casting, a family pajama campaign is a turn toward sleepwear and gifting. DancehallMag compared it to a family Christmas card. Commercially, onesies are the kind of product that sells in the last quarter to buyers who would never order a garter belt.

The designer who left for Victoria's Secret

The biggest Savage X Fenty story of the year happened elsewhere. Adam Selman, who was the brand's chief design officer, is now executive vice president and chief creative officer at Victoria's Secret & Co., where he is staging the October 18, 2026 fashion show in Los Angeles. Hillary Super, once Savage X Fenty's CEO, has run Victoria's Secret since 2024. The New York Times noted in September 2026 that the two met at Rihanna's company.

So the brand that pushed Victoria's Secret off its old course with the 2018 to 2022 Savage X Fenty shows now competes with a Victoria's Secret run by its own former leadership, which is borrowing parts of the Savage playbook, from diverse casting to a streamed show.

What we could not confirm

We found no reported sales figures, store openings or new executive appointments for Savage X Fenty in the past year, and no announcement of a 2026 runway show. The brand is private and publishes no results, so this article reports only the collections and campaigns the brand and the press have shown. The founding story and the earlier shows are on our Savage X Fenty brand page.

The next date on the calendar is the Spring 2027 launch in early January, with cherry red, cheetah and corded lace as the brand's opening offer for the new year.

Last updated October 28, 2026