Skims 2027: 100 Stores, NikeSkims in Asia and a Designer Capsule

Skims 2027 is mostly a story about shops. The shapewear and underwear company founded in 2019 by Kim Kardashian, Jens Grede and Emma Grede plans to have 55 stores by the end of 2026 and more than 100 by the end of 2027, a target reported in October 2026 when its first San Antonio store opened. For a brand that grew up online, that is a deliberate change of channel.

A store-first plan for Skims 2027

The reasoning came from Grede, the chief executive, who said "eighty percent of the brand's category is bought in physical retail." The fall of 2026 showed how fast the rollout is moving:

Date (2026)	Opening
September 18	London flagship, opened during London Fashion Week
Late September	NikeSkims space at HKRI Taikoo Hui, Shanghai, open through February 2027
October	NikeSkims pop-up in Jingumae, Tokyo, open through November 3
October 9	Shops at La Cantera, San Antonio, Texas, nearly 4,000 square feet

The San Antonio store joins Texas locations at The Domain in Austin, NorthPark Center in Dallas and The Galleria in Houston, according to Hoodline. Its buildout cost $684,500 and took about four months, from June to September 2026, which gives a sense of the unit cost behind a 100-store plan.

London: a flagship and a designer

Kardashian opened the London store with a party on September 18, 2026, wearing a mermaid gown by Ludovic de Saint Sernin, the Brussels-born, Paris-based designer known for sensual, gender-fluid clothes. The dress was a preview. A limited-edition Skims x Ludovic de Saint Sernin capsule followed on October 1, 2026, photographed by Steven Klein.

The pairing mixes the brand's body-hugging stretch basics with de Saint Sernin's lace-ups, sheer panels and grommets. "Ludovic has such a unique perspective and an incredible ability to create pieces that feel both provocative and refined while celebrating the beauty of the human form," Kardashian said in the launch material. It follows a pattern Skims has used since its Fendi collaboration in 2021: a fashion name on a short run, sold out fast, to pull the core basics up with it.

NikeSkims in Asia

The Nike partnership, which launched as NikeSkims in 2025, is the other growth engine. The Fall/Winter 2026 collection, which Hypebeast described as Nike's athletic engineering on Skims' close-fitting shapes plus looser outerwear and trousers, went into a Tokyo pop-up and a tea cafe in October 2026.

China is the bigger bet. NikeSkims announced its China entry in early September 2026 and opened a space in Shanghai's HKRI Taikoo Hui, in a former IWC Schaffhausen boutique, that runs until February 2027. Inside Retail placed it against Nike's own trouble in the market: Greater China revenue fell 22% to $1.18 billion in Nike's first quarter of fiscal 2027, its ninth straight quarterly decline. For Nike, a women's line with a famous co-founder is a way back into a women's sportswear market Inside Retail put at more than 120 billion yuan a year. For Skims, the sports bra and leggings business is a route into gyms that its shapewear never reached.

Men's underwear, sold with jokes

Skims sells men's underwear too, and in June 2026 it advertised it with Will Ferrell. The June 29 campaign cast him as Lonnie, a washed-up golfer from his Netflix series "The Hawk," stripped to Skims briefs, with Kardashian on the voiceover: "His body says retire, his SKIMS say one more round." It was a comic ad in a category that usually takes itself very seriously.

How Skims fits the year's lingerie

Next to the 2026 runway mood, Skims looks almost conservative. Victoria's Secret is selling lift and underwire again, and Savage X Fenty is selling cherry-red lace. Skims is still selling the second-skin knit, the nude-to-espresso shade range and the smoothing control brief that made it famous, with designers brought in for the sharper pieces. The change for 2027 is where those basics are sold.

Our Skims brand page covers the founding and the earlier collaborations. The target for the end of 2027 is clear: more than 100 stores, from Texas malls to London to Shanghai.

Last updated October 28, 2026