Intimissimi 2027: Cashmere Tops, Brown Lace and Iuman

Intimissimi 2027 starts in a department of knitwear more than in a lingerie drawer. The Italian brand, founded in 1996 and owned by Oniverse (the Verona group that called itself Calzedonia until its rebrand), has spent the autumn of 2026 selling a cashmere-blend top as hard as any bra, and the campaigns it has released since late September show where the label is taking its lace, its colors and its men's line into next year.

Three campaigns in three weeks

The fall push came in quick succession. On September 28, 2026, Intimissimi Japan released "The Runway Within," a campaign with the singer and model Koki, built around Pretty Flowers, a lace line the brand first sold in 2018. The Japanese release names the Elena balconette in a shade called Moka, a brown, the Tiziana triangle bra in Talco, a pale powder tone, and the Gioia set in black and ivory, alongside cashmere shorts.

A week later, on October 6 and 7, Heidi Klum and her daughter Leni Klum appeared in a new set of images and videos. Heidi wore white: a sheer off-white long-sleeve top over a white lace bra and scalloped lace briefs. Leni wore black lace. It is the pair's second mother-daughter campaign for the brand, after a first in 2022 that drew plenty of online criticism, and Heidi's own caption made the commercial point plainly: the Ultralight Cashmere shirts, she wrote, "are now available in many new designs."

Then on October 12, Kendall Jenner fronted the fall installment of the same Ultralight with Cashmere line. E! listed the pieces: a long-sleeve boatneck top in a modal and cashmere blend, a V-neck version with lace at the neckline and sleeve hems, a high-collar top meant for layering, lace-trimmed silk shorts, and the Denise balconette from the Pretty Flowers family, with embroidery and a microfiber underband. The new fall color is chocolate brown.

Brown lace and a second-skin knit

Read together, the three shoots give a clear product brief. The anchor is a thin cashmere-blend jersey worn as a top, cut close and shown over visible lace. The lace itself comes from one family, Pretty Flowers, in a balconette and a triangle shape. The colors are white, ivory and black for the classic sets, with two browns, Moka in Japan and chocolate in the Jenner campaign, doing the seasonal work.

That brown is worth a note. The deep coffee shades in these campaigns are styled as an alternative to black, not as a nude. Our brown lingerie entry covers how the color behaves on lace and microfiber. Intimissimi is placing it in the most visible slots of its fall marketing, which is about as close to a statement as a mass brand makes.

The styling also matters. None of the fall images present lingerie alone. Every set sits under a knit top, a wrap shirt or silk shorts, which is how Intimissimi sells a bra and a top in one basket.

Oniverse's numbers and the Montenapoleone store

The business behind the campaigns is growing. In February 2026, Oniverse reported 2025 revenue of 3.7 billion euros, up 4.8 percent from 3.5 billion euros in 2024, according to WWD's report of the results. Exports reached 2.3 billion euros, the group invested more than 350 million euros across its brands, and it counted 5,538 stores in 59 countries, 3,650 of them outside Italy, with expansion singled out in Mexico, the United States and Turkey. The group did not break out a separate revenue figure for Intimissimi. Its Japanese press release in September described the brand as present in 55 countries with more than 1,600 stores.

Two moves from that report shape Intimissimi heading into 2027. The brand opened a flagship on Via Montenapoleone in Milan in December 2025, and Matteo Veronesi, Intimissimi's chief executive, told WWD the brand would keep an accessible, competitive price point despite the address. And the men's line, sold for years as Intimissimi Uomo, was renamed Iuman in 2025 to give the male category its own identity.

What Intimissimi 2027 looks like so far

As of mid-October 2026, Intimissimi has not published a Spring/Summer 2027 collection, so the honest picture of the brand's next season is the one its fall marketing has already set: lace sets sold beside light cashmere-blend tops, a short color story of black, white, ivory and brown, and big-name faces chosen per market (Koki for Japan, the Klums and Jenner for the wider audience).

It sits squarely inside the broader move toward lingerie worn as part of an outfit. Where many labels show that idea with corsetry, Intimissimi shows it with a soft knit and a scalloped lace edge, which is closer to how its customers already dress. The brand page on Intimissimi has the full story of the label since 1996; its sister brand Calzedonia gave the group its old name.

The cashmere top that Heidi Klum calls her "beloved" shirt is now the most photographed product in the brand's fall campaigns. For a label that built its name on Italian lace bras, that is a telling shift.

Last updated October 28, 2026