The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion - trends, business, culture, and innovation.
Socks Steal the Show at Copenhagen Fashion Week
At the spring 2027 shows in Copenhagen, street-style crowds turned hosiery into the boldest accessory of the week, according to photographer Sarah Treacher's images for WWD. Knee-high socks paired with ballet flats, scrunched gray crews poked out of patent slingbacks, and…
Source: WWD
Victoria’s Secret PINK Friday Sale Returns With $25 Bras and Nostalgic Y2K Finds
Victoria’s Secret’s biggest sale of the year is back for one weekend only. Running through Aug. 11, the PINK Friday Sale 2026 brings discounts on bestsellers like bras, leggings, and loungewear, plus limited-edition launches and new arrivals. The event also marks the return of…
Source: E Online!
Bold Color Looks Set to Dominate Fall Fashion, From Copenhagen to the Red Carpet
As summer winds down, fall’s early fashion signals point to vibrant color. At Copenhagen spring 2027 fashion week, attendees leaned into bold colorways and contrasting shades, with jewel tones like royal blue and ruby red creating statement-making moments. Warmer, autumnal tones…
Source: WWD
Stockouts Are Already Expensive—and AI Shopping Raises the Stakes
Retail stockouts are a costly affair, and a new study says the bill is about to grow. The report by Katana, which tracked 375 product brands across Shopify, Amazon and other sales channels, found that a typical brand loses about $21,000 a year when top products are unavailable.…
Source: WWD
Can On Holding Win Back Investor Confidence With Its Q2 Earnings?
When On Holding AG reports second-quarter earnings on Tuesday, investors will be watching closely after a rocky 2026 so far. Shares opened the year in the $47-to-$50 range but have traded between $35 and $37 since late March, when the company disclosed that CEO Martin Hoffman…
Source: WWD
How AI Bra Fit Tools Are Taking the Guesswork Out of Online Lingerie Shopping
It’s a familiar online lingerie ritual: add the same bra in three sizes, hope one works, and plan to return the other two. Without a fitting room, a size chart only goes so far. It gives numbers, but it doesn’t explain why a band rides up, a cup gaps, or why one style feels…
Source: Clovia Blog
Nightwear for Every Decade: Clovia’s Playful to Polished Picks
Clovia’s decade-by-decade nightwear guide starts with a simple thought: what feels good at bedtime can change as life does. Playful prints may win in your twenties, while polished sets and practical details can grow more appealing in your thirties. For forties and beyond, soft…
Source: Clovia Blog
Six Women’s Nightwear Sets to Pack for a Trip
Planning a trip? What to pack for sleep can easily become a last-minute scramble. Clovia suggests leaving the old college T-shirt at home and choosing something comfortable, cute and made for bedtime. These nightwear sets are designed for hotel rooms, slow mornings, movie…
Source: Clovia Blog
New Nike x Skims Sports Set Slammed Online: 'They Really Hate Women'
Nike and Skims — the lingerie brand founded by American TV star and entrepreneur Kim Kardashian — have launched a new sports uniform collection and immediately faced online criticism, including the comment “They really hate women.” Critics filled Kardashian’s Instagram page…
Source: Lenta.RU
Caramì: The Florentine Brand Bringing Italian Craft to Every Wardrobe Category
Caramì was founded a decade ago by Florentine sisters Carlotta and Camilla Castrucci. The lingerie and lifestyle brand aims to make women feel comfortable and elegant in almost any setting, from workouts to beach days to lounging at home. Camilla leads product development and…
Source: LingerieBriefs
Revolutionary Yarn Unveiled: A Game-Changer for Sustainable Lingerie
Imagine a world where lingerie is not only comfortable and stylish but also kind to the planet. Thanks to a breakthrough by engineers at MIT, that vision is one step closer to reality. They've created a recyclable elastic yarn that matches the stretch and strength of spandex, a…
Source: WWD
Alexander McQueen’s Fall Campaign Weaves Noir Desire Into Lingerie-Adjacent Fantasy
Glen Luchford’s lens has turned the latest Alexander McQueen campaign into a shadowy film noir, with Karen Elson, Paloma Elsesser, Jacqui Hooper and Xiao Wen starring in a moody tableau. The images pull from the brand’s darker romantic vocabulary—think corseted silhouettes,…
Source: WWD
Swimwear’s Next Wave: Nostalgia, Sport, and Texture Dominate Summer 2026
Summer 2026 swimwear has shed its beach-only identity and stepped into everyday dressing. This season’s biggest trends pull from cabana stripes, surf-inspired sportif looks, organic beaded accents, and crinkled fabrics. Stylists are pairing one-pieces with cover-ups for sunset…
Source: WWD
Petite Plume Brings Its Halloween Prints to West Elm Home Collection
Petite Plume, the luxury brand known for its whimsical pajamas and loungewear, is jumping into home decor with a new capsule at West Elm. Fifteen pieces—including bedding, decorative pillows, and bath towels—now feature the brand’s fan-favorite Halloween motifs. The collection…
Source: WWD
Gap’s AI Experiment Hints at a New Era for Lingerie Design
The largest specialty apparel retailer in the United States is exploring a novel use of artificial intelligence: training its algorithms on decades of its own design data. Gap’s move goes beyond generating eye-catching product images. The company is betting that feeding AI its…
Source: WWD
Lingerie Museum Seeks a Relationship Builder for Its Flagship Boutique
The Lingerie Museum is on the lookout for a sales associate who is less about ringing up purchases and more about building lasting connections. The role, based at the museum’s flagship location, is being described as the face of the institution—someone who can bring together…
Source: Fashionista
On Plants Its Flag in Dubai Mall with Third GCC Store
Despite regional tensions, Swiss sportswear brand On is expanding in the Middle East. Its newest store opened on the ground floor of Dubai’s Mall of the Emirates, spanning 2,852 square feet. The location carries the full product lineup — from high-performance running shoes to…
Source: WWD
CottonWorks Forecasts 2028 Lingerie Trends: Camouflage Gets a Makeover, Minimalism Endures
A new report from CottonWorks is mapping out what we’ll be wearing in 2028, and the lingerie world should take notes. The textile authority’s latest trend forecast pinpoints three major directions—classic American styling, stripped-down minimalism, and a surprising reimagining…
Source: WWD
Markarian Takes a Swing: Alexandra O'Neill Reimagines Golfwear for Malbon
The Markarian woman has long been associated with glittering soirées and red-carpet moments. But what happens when she trades stilettos for spikes? Designer Alexandra O'Neill has an answer, and it's landing on the fairways. Her label has partnered with Malbon to create a…
Source: WWD
Friendship Day Gifts That Go Beyond the Ordinary (and Into Her Drawer)
Friendship Day is coming, and if your best friend already owns a collection of 'Bestie' mugs, candles that smell like 'Autumn Leaves,' and enough chocolate to rival a convenience store, it's time to rethink your approach. The best gifts aren't flashy—they're the ones that make…
Source: Clovia Blog
Retro Checkered Bikinis Make a Comeback — Straight from the 1950s
The bikini silhouette that defined the 1950s is back on beaches this summer, with fashion editors and style-watchers pointing to a resurgence of high-waisted, checkered two-pieces. Once dismissed as outdated, these retro-inspired suits are now popping up on the most photographed…
Source: Lenta.RU
Heritage and Innovation Collide at Curve New York This August
The intimate apparel industry makes its annual pilgrimage to the Javits Center River Pavilion from August 2–4, as Curve New York returns with a packed agenda. This season’s show blends milestone anniversaries, brand debuts, and immersive experiences—all centered around the…
Source: LingerieBriefs
Stitching Stories: Ralph Lauren and Gee's Bend Quilters Weave a New Chapter in American Craft
Ralph Lauren’s latest Artist in Residence collaboration brings together two generations of Gee’s Bend quilters with the fashion house’s design team, creating a limited collection of apparel and home goods that honor a century-old tradition. Claudia Pettway Charley and Loretta…
Source: WWD
Andie and Flour Shop Turn Swimsuits Into Edible Art
Andie, the swimwear brand that blends vintage shapes with modern ease, has teamed up with Flour Shop, the New York bakery best known for cakes that burst with candy and color. Their new limited-edition capsule is a splashy collection of women’s and children’s swimwear inspired…
Source: WWD
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