The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion - trends, business, culture, and innovation.
Veramonteforte Redefines Ready-to-Wear with Timeless Elegance
As the fashion world continues to evolve, Veramonteforte, the esteemed atelier founded by veteran designer Massimo Monteforte in 2023, has introduced its inaugural ready-to-wear capsule collection. This notable launch, unveiled during Milan Men's Fashion Week, has garnered...
Source: WWD
Red Carpet Revival: Adria Arjona's Roberto Cavalli Gown Echoes Lingerie's Golden Era
At the recent U.K. fan event for 'Supergirl' at Cineworld Leicester Square, Adria Arjona stunned in a red Roberto Cavalli gown, paying homage to the Italian fashion house's rich history of sensual, sophisticated designs. Founded in 1970 by Roberto Cavalli, the brand has long...
Source: WWD
Staud's Resort 2027 Collection: A Masterful Blend of Heritage and Modernity
As the fashion world continues to evolve, Sarah Staudinger's latest resort collection for Staud serves as a poignant reminder of the significance of nostalgia and heritage in shaping our wardrobes. The collection, which debuted on the heels of the brand's Summer of Staud...
Source: WWD
The Beauty Paradox: Unpacking the 'Niche' Label in Black-Founded Brands
As we reflect on the evolution of beauty standards, it's striking to note how Black-founded brands are often relegated to a 'niche' category. Tomi Talabi, founder of The Black Beauty Club, is challenging this narrative. With a background in leading global communications at Estée...
Source: Fashionista
Thom Browne Redefines Elegance in Milan
As the world of fashion continues to evolve, renowned designer Thom Browne is taking his unique brand of elegance to the streets of Milan. With a career spanning 25 years, Browne has established himself as a master of structured tailoring, and his latest collection is no...
Source: WWD
Outdoor Voices Expands into Asia, Echoing Historic Lingerie Trade Routes
The announcement of Outdoor Voices' partnership with Misto Holdings Corp. to enter the Chinese and Southeast Asian markets marks a significant milestone in the brand's history, reminiscent of the ancient silk trade routes that once connected Europe and Asia. Founded in 2013 by...
Source: WWD
Lingerie Inspirations: How Current Collaborations Reflect Timeless Elegance
As we witness the latest collaborations in the fashion world, such as Alex Mill x Margaux and Miaou x Roxy, it's intriguing to note how these partnerships draw inspiration from the rich history of lingerie. The art of collaboration is not new to the lingerie industry, as seen in...
Source: Fashionista
Unveiling the Evolution of Lingerie: A Conversation with Daniel Heaf
In a recent interview, Daniel Heaf, CEO of a prominent fashion brand, shed light on the ever-changing world of lingerie. As we reflect on the history of intimate apparel, it becomes clear that brands like Victoria's Secret, which was founded in 1977, have played a significant...
Source: WWD
Jonathan Anderson Joins the Corseted Corridors of Dior's Legacy at La Galerie Dior
In the hushed galleries of La Galerie Dior, a new face now hangs among the seven titans who have shaped the house's silhouette. Jonathan Anderson, the Irish designer known for his cerebral deconstruction, has taken his place in the permanent exhibition space, his portrait in a...
Source: WWD
Kaia Gerber Takes a Lingerie-Inspired Approach to Body Care as Uni's First Creative Partner in Residence
In a move that echoes the intimate, personal curation of a well-edited lingerie drawer, Los Angeles-based beauty brand Uni has named model and actress Kaia Gerber as its first Creative Partner in Residence. The appointment coincides with the brand's expansion into over 1,600...
Source: WWD
The Tangled Threads of Polyester: A Lingerie History Lesson in Sustainability
In the lingerie world, polyester has long been a paradox. Introduced in the 1940s as a miracle fiber - a wrinkle-resistant, affordable alternative to silk and nylon - it quickly became the backbone of mass-market intimates, from structured bras to shapewear. But its environmental...
Source: WWD
From Venetian Lagoons to Global Shores: The Sustainable Swimwear Line Rooted in Lingerie's Legacy
While the world's swimwear capitals - Malibu, Miami, the North Shore - are etched into our collective consciousness as the natural birthplaces of beach fashion, a quieter, more unexpected origin story has emerged from the watery heart of Venice. Lido, a label founded in 2017 by...
Source: WWD
From Pitch to Pedestal: Reformation and Umbro Reimagine the WAG's Wardrobe
As the 2026 FIFA World Cup grips the globe, fashion's latest pivot toward soccer chic has found its most articulate expression yet - not on the field, but in the stands. Reformation, the Los Angeles-based label that built its reputation on deadstock fabrics and eco-conscious...
Source: WWD
The Unspoken Sartorial Secrets of Menstruation: A Brief History of Concealment and Comfort
For centuries, the undergarments worn during menstruation have been a closely guarded secret, a silent negotiation between the body's needs and societal expectations of propriety. From the reusable cloths of the 19th century, often held in place by complex belts, to the first...
Source: Clovia Blog
The Art of the Bradrobe: Curating a Collection That Works for You
At The Lingerie Museum, we often marvel at the intimate archives of 19th-century corsetry, where a single woman might own just two or three bespoke pieces, each painstakingly maintained. Today, the question is not one of scarcity but of curation. How many bras does a modern...
Source: Clovia Blog
Scandale Reborn: A French Lingerie Dynasty Dons a New Name on Rue Cambon
In a move that marries nearly a century of intimate-apparel heritage with two decades of contemporary edge, the Marseilles-based lingerie house formerly known as Maison Close has announced it will officially adopt the name Scandale, effective July 22. The rebranding follows the...
Source: WWD
From Met Gala to Morning Routine: Mugler's Pre-Fall 2026 Campaign Explores the Intimate Art of Becoming
PARIS - In the wake of Emma Chamberlain's viral Met Gala moment, which sent TikTok into a frenzy and proved the house's couture-level capabilities under creative director Miguel Castro Freitas, Mugler is turning inward. For the pre-fall 2026 campaign, Freitas has traded the red...
Source: WWD
Where Victory Meets Virtue: Kenzo's Parisian Homecoming
Fashion houses often speak of heritage, but few can claim a square as their own. Kenzo's impending takeover of Place des Victoires - a circular, 17th-century plaza in Paris crowned by a bronze Louis XIV on horseback - is less a marketing stunt than a return to the family hearth. For...
Source: WWD
The Transparency of Touch: Aizome's Second Skin and the New Language of Lingerie Ethics
For centuries, the intimate layers we wear have been a matter of private comfort and public signal - corsets whispered of status, silk slips hinted at luxury. But today, the conversation around what we put against our skin is shifting from aesthetics to ethics, and Aizome, a...
Source: WWD
A Half Century of Couture: Lise Charmel's Lingerie Legacy Endures
In the rarefied world of French lingerie, few names carry the weight of Lise Charmel. As the brand celebrates its 50th anniversary, it remains a singular force - an atelier where the traditions of haute couture are stitched into every bra, bodysuit, and dressing gown. While many...
Source: LingerieBriefs
The Hidden 40%: Why Lingerie's Smallest Details Could Save the Industry
In the world of intimate apparel, where silk meets skin and lace tells a story, the most transformative innovation might be hiding in the seams. Harnest, the Bangladesh-based components manufacturer, is challenging the industry to look beyond the headline fabric - and into the...
Source: WWD
The Gentleman's Role: Kiki de Montparnasse Rewrites the Script of Desire
In the annals of lingerie history, the man who buys it has often been a shadowy figure - present in the transaction but absent from the fantasy. Kiki de Montparnasse, a house that has long drawn inspiration from the bohemian spirit of 1920s Paris and the muse who lent it her name,...
Source: WWD
At Printemps, Lingerie's Lost Art of Exclusivity Finds a New Home
In a season when luxury feels more like a commodity than a craft, Printemps' reopening of L'Endroit - a designer-focused enclave within its historic Parisian walls - reads like a quiet rebellion. The department store has doubled down on curation, dedicating nearly 30 brands to a...
Source: WWD
Patrick Dempsey's Child Sullivan Stars in Vintage Campaign for Morphew World
Sullivan Dempsey, 19, is the face of the latest campaign from luxury vintage retailer Morphew World. In images released this month, Sullivan wears an archival Issey Miyake ensemble from the 1980s: a ribbed jacket with oversized shoulder pads and a structured silhouette, paired...
Source: US Magazine
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