The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion - trends, business, culture, and innovation.
Moschino Embarks on a New Era: A Nod to the Brand's Rich History
In a move that echoes the innovative spirit of Moschino's founder, Franco Moschino, the Italian fashion house has appointed Loris Messina and Simone Rizzo as its new creative directors. This power duo, renowned for their work at Sunnei, will undoubtedly bring a fresh perspective…
Source: WWD
Satoshi Kuwata Weaves Contrasts in Setchu Spring 2027 Collection
As the fashion world continues to evolve, innovative designers like Satoshi Kuwata are pushing boundaries by combining seemingly disparate elements in their work. Kuwata's Spring 2027 collection for Setchu is a prime example of this trend, where he masterfully converges his…
Source: WWD
Summer of Seduction: How Nordstrom's New Arrivals Draw Inspiration from Lingerie's Rich History
As the world of fashion bursts into vibrant summer colors, Nordstrom's latest releases have caught our attention at The Lingerie Museum. With 13,000 new summer fashion arrivals, the esteemed retailer has become a go-to destination for warm-weather dressing. Among the numerous…
Source: US Magazine
Moschino Embarks on New Chapter as Creative Director Departs
The recent announcement of Adrian Appiolaza's departure from Moschino marks a significant turning point for the Italian fashion house, which has been navigating financial challenges under its parent company Aeffe. As the brand searches for a new creative director, it's an…
Source: WWD
Missoni's Chromatic Dream: A Celebration of Color and Comfort
As the world of fashion continues to evolve, some brands are redefining the way they present their collections. Missoni, a legendary Italian fashion house, has long been synonymous with vibrant colors and intricate patterns. At their recent showcase in Milan, creative director…
Source: WWD
Veramonteforte Redefines Ready-to-Wear with Timeless Elegance
As the fashion world continues to evolve, Veramonteforte, the esteemed atelier founded by veteran designer Massimo Monteforte in 2023, has introduced its inaugural ready-to-wear capsule collection. This notable launch, unveiled during Milan Men's Fashion Week, has garnered…
Source: WWD
Red Carpet Revival: Adria Arjona's Roberto Cavalli Gown Echoes Lingerie's Golden Era
At the recent U.K. fan event for 'Supergirl' at Cineworld Leicester Square, Adria Arjona stunned in a red Roberto Cavalli gown, paying homage to the Italian fashion house's rich history of sensual, sophisticated designs. Founded in 1970 by Roberto Cavalli, the brand has long…
Source: WWD
Staud's Resort 2027 Collection: A Masterful Blend of Heritage and Modernity
As the fashion world continues to evolve, Sarah Staudinger's latest resort collection for Staud serves as a poignant reminder of the significance of nostalgia and heritage in shaping our wardrobes. The collection, which debuted on the heels of the brand's Summer of Staud…
Source: WWD
The Beauty Paradox: Unpacking the 'Niche' Label in Black-Founded Brands
As we reflect on the evolution of beauty standards, it's striking to note how Black-founded brands are often relegated to a 'niche' category. Tomi Talabi, founder of The Black Beauty Club, is challenging this narrative. With a background in leading global communications at Estée…
Source: Fashionista
Thom Browne Redefines Elegance in Milan
As the world of fashion continues to evolve, renowned designer Thom Browne is taking his unique brand of elegance to the streets of Milan. With a career spanning 25 years, Browne has established himself as a master of structured tailoring, and his latest collection is no…
Source: WWD
Outdoor Voices Expands into Asia, Echoing Historic Lingerie Trade Routes
The announcement of Outdoor Voices' partnership with Misto Holdings Corp. to enter the Chinese and Southeast Asian markets marks a significant milestone in the brand's history, reminiscent of the ancient silk trade routes that once connected Europe and Asia. Founded in 2013 by…
Source: WWD
Lingerie Inspirations: How Current Collaborations Reflect Timeless Elegance
As we witness the latest collaborations in the fashion world, such as Alex Mill x Margaux and Miaou x Roxy, it's intriguing to note how these partnerships draw inspiration from the rich history of lingerie. The art of collaboration is not new to the lingerie industry, as seen in…
Source: Fashionista
Unveiling the Evolution of Lingerie: A Conversation with Daniel Heaf
In a recent interview, Daniel Heaf, CEO of a prominent fashion brand, shed light on the ever-changing world of lingerie. As we reflect on the history of intimate apparel, it becomes clear that brands like Victoria's Secret, which was founded in 1977, have played a significant…
Source: WWD
Jonathan Anderson Joins the Corseted Corridors of Dior’s Legacy at La Galerie Dior
In the hushed galleries of La Galerie Dior, a new face now hangs among the seven titans who have shaped the house’s silhouette. Jonathan Anderson, the Irish designer known for his cerebral deconstruction, has taken his place in the permanent exhibition space, his portrait in a…
Source: WWD
Kaia Gerber Takes a Lingerie-Inspired Approach to Body Care as Uni’s First Creative Partner in Residence
In a move that echoes the intimate, personal curation of a well-edited lingerie drawer, Los Angeles-based beauty brand Uni has named model and actress Kaia Gerber as its first Creative Partner in Residence. The appointment coincides with the brand’s expansion into over 1,600…
Source: WWD
The Tangled Threads of Polyester: A Lingerie History Lesson in Sustainability
In the lingerie world, polyester has long been a paradox. Introduced in the 1940s as a miracle fiber—a wrinkle-resistant, affordable alternative to silk and nylon—it quickly became the backbone of mass-market intimates, from structured bras to shapewear. But its environmental…
Source: WWD
From Venetian Lagoons to Global Shores: The Sustainable Swimwear Line Rooted in Lingerie’s Legacy
While the world’s swimwear capitals—Malibu, Miami, the North Shore—are etched into our collective consciousness as the natural birthplaces of beach fashion, a quieter, more unexpected origin story has emerged from the watery heart of Venice. Lido, a label founded in 2017 by…
Source: WWD
From Pitch to Pedestal: Reformation and Umbro Reimagine the WAG’s Wardrobe
As the 2026 FIFA World Cup grips the globe, fashion’s latest pivot toward soccer chic has found its most articulate expression yet—not on the field, but in the stands. Reformation, the Los Angeles-based label that built its reputation on deadstock fabrics and eco-conscious…
Source: WWD
The Unspoken Sartorial Secrets of Menstruation: A Brief History of Concealment and Comfort
For centuries, the undergarments worn during menstruation have been a closely guarded secret, a silent negotiation between the body’s needs and societal expectations of propriety. From the reusable cloths of the 19th century, often held in place by complex belts, to the first…
Source: Clovia Blog
The Art of the Bradrobe: Curating a Collection That Works for You
At The Lingerie Museum, we often marvel at the intimate archives of 19th-century corsetry, where a single woman might own just two or three bespoke pieces, each painstakingly maintained. Today, the question is not one of scarcity but of curation. How many bras does a modern…
Source: Clovia Blog
Scandale Reborn: A French Lingerie Dynasty Dons a New Name on Rue Cambon
In a move that marries nearly a century of intimate-apparel heritage with two decades of contemporary edge, the Marseilles-based lingerie house formerly known as Maison Close has announced it will officially adopt the name Scandale, effective July 22. The rebranding follows the…
Source: WWD
From Met Gala to Morning Routine: Mugler’s Pre-Fall 2026 Campaign Explores the Intimate Art of Becoming
PARIS — In the wake of Emma Chamberlain’s viral Met Gala moment, which sent TikTok into a frenzy and proved the house’s couture-level capabilities under creative director Miguel Castro Freitas, Mugler is turning inward. For the pre-fall 2026 campaign, Freitas has traded the red…
Source: WWD
Where Victory Meets Virtue: Kenzo’s Parisian Homecoming
Fashion houses often speak of heritage, but few can claim a square as their own. Kenzo’s impending takeover of Place des Victoires—a circular, 17th-century plaza in Paris crowned by a bronze Louis XIV on horseback—is less a marketing stunt than a return to the family hearth. For…
Source: WWD
The Transparency of Touch: Aizome’s Second Skin and the New Language of Lingerie Ethics
For centuries, the intimate layers we wear have been a matter of private comfort and public signal—corsets whispered of status, silk slips hinted at luxury. But today, the conversation around what we put against our skin is shifting from aesthetics to ethics, and Aizome, a…
Source: WWD
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