The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion - trends, business, culture, and innovation.
Gucci's Tennis Tie-Up: A Racket with a Rich History
As the world of tennis gears up for Wimbledon, Gucci has once again partnered with the sport's elite, this time celebrating Jannik Sinner's rise to the top of the ATP rankings. The Italian luxury brand, renowned for its exquisite craftsmanship and attention to detail, has a long...
Source: WWD
The Evolution of Intimate Apparel: How Lingerie Has Shaped the College Experience
As young women navigate the transition from school to college, their relationship with lingerie undergoes a significant transformation. This pivotal moment marks a shift from adolescence to adulthood, and the right bra can greatly impact their daily confidence and comfort....
Source: Clovia Blog
Gore-Tex Marks 50 Years of Innovation, Inspiring Lingerie Design
As Gore-Tex celebrates its 50th anniversary, the brand's latest material and product updates, unveiled at Switchback, underscore its commitment to pushing textile boundaries. This milestone is particularly noteworthy for The Lingerie Museum, as Gore-Tex's innovative approach to...
Source: WWD
Lingerie Leaders in Transition: A Look at the Industry's Evolution
As the fashion world continues to evolve, recent appointments and transitions have shed light on the ever-changing landscape of the industry. While not directly related to lingerie, the appointment of a new COO at Kohl's, a retailer known for carrying a range of intimate apparel...
Source: WWD
Sustainability Meets Style: Emma Watson's Tiered Skirt Revival at Climate Action Week
At a recent Climate Action Week event in London, attended by esteemed guests including The Prince of Wales and Benedict Cumberbatch, Emma Watson made a stylish statement with her tiered skirt ensemble. This fashion choice not only turned heads but also echoed the sentiments of...
Source: WWD
Lingerie's Connection to the Outdoor Industry: A Story of Resilience and Innovation
As the outdoor industry navigates its current challenges, a recent event in New Orleans, Switchback's spring edition, offered a beacon of hope. With over 235 brands and 300 retailers in attendance, the show highlighted the importance of community, connection, creativity, and...
Source: WWD
Unveiling the Timeless Allure: Marimekko's 75-Year Legacy Meets Lingerie History
As the world of fashion commemorates significant milestones, The Lingerie Museum reflects on the intersection of current events and the evolution of intimate apparel. The recent celebration of Marimekko's 75th anniversary, marked by a multicity exhibition tour across Japan,...
Source: WWD
Lingerie Industry Sees New Wave of Transparency with Digital Product Passports
In a move that echoes the pioneering spirit of lingerie innovators like Herminie Cadolle, who introduced the first modern bra in 1889, Weavabel and Bombiix have joined forces to bring transparency to the fashion industry. Their partnership aims to provide an integrated Digital...
Source: WWD
Beaded Sandals Revive Vintage Glamour, Echoing the Opulence of 1920s Lingerie
As the fashion world embraces maximalism, beaded sandals have emerged as the season's most coveted footwear. This playful and nostalgic trend is reminiscent of the lavish embellishments found in vintage lingerie, particularly in the exquisite pieces from the 1920s. During this...
Source: WWD
Unveiling the Allure of Intimate Apparel: A Historical Perspective on Prime Day Deals
As the world of retail celebrates Prime Day, The Lingerie Museum takes a nuanced look at the intersection of current events and the rich history of intimate apparel. This year's Prime Day deals feature an array of clothing and accessories from renowned brands such as Kate Spade,...
Source: WWD
Petals and Lace: How Thom Browne's Spring 2027 Collection Blooms with Historical Charm
As the fashion world witnesses the unveiling of Thom Browne's Spring 2027 collection, it's evident that the esteemed designer has woven a narrative that echoes the intricate, botanical motifs reminiscent of 19th-century lingerie. The incorporation of bugs, bees, dragonflies, and...
Source: WWD
Lingerie's Retail Revival: How Heritage Brands Like True Religion Inspire Intimate Apparel
As the retail industry undergoes a significant transformation, heritage brands like True Religion are spearheading a new wave of expansion. The recent opening of stores in Orlando and Boston marks a notable milestone in the brand's US growth strategy. This development echoes the...
Source: WWD
Armani's Sartorial Sophistication: A Lesson in Lingerie's Influence on Menswear
As the world of menswear continues to evolve, Giorgio Armani's latest collection for Spring 2027 serves as a poignant reminder of the enduring power of soft, luxurious fabrics. Under the creative direction of Leo Dell'Orco, the Armani brand has long been synonymous with elegance...
Source: WWD
A New Era for Sustainable Lingerie: Lawmaker Advocates for Expanded Natural Fibers Initiative
In a move that could have a significant impact on the lingerie industry, Congresswoman Chellie Pingree is pushing to expand the Great American Cotton Plan to include other natural fibers. This initiative would promote the use of plant- and animal-based fibers such as hemp, flax,...
Source: WWD
Silvana Armani's Debut Cruise Collection: A Masterclass in Understated Elegance
As the fashion world continues to evolve, Silvana Armani's inaugural cruise collection as women's creative director for Giorgio Armani has sent a clear message: effortless sophistication is back in style. The House of Armani, founded by the iconic Italian designer Giorgio Armani...
Source: WWD
The Evolution of Luxury: Hermès Leads the Pack in AI-Driven Brand Recognition
As the world becomes increasingly digital, the way we perceive and interact with luxury brands is undergoing a significant shift. A recent study has revealed that Hermès, the venerable French fashion house, has emerged as the top luxury brand in AI-powered search. This comes as...
Source: WWD
SRVC Redefines Elegance: A Nod to the Evolution of Lingerie and Beyond
In a bold move, Soho-based label SRVC has repositioned itself to cater to the free-spirited, London-centric woman. This shift in direction is reminiscent of the early 20th-century lingerie revolution, where brands like La Perla, founded in 1954, began to prioritize comfort and...
Source: WWD
Beyond the Runway: Shinyakozuka's Spring 2027 Collection Redefines Boundaries
In a bold move, Japanese designer Shinyakozuka made his Milan runway debut with a Spring 2027 collection that challenges traditional notions of clarity and definition. This blurred vision of the world, as seen through the designer's eyes, is reminiscent of the early 20th-century...
Source: WWD
Creamy Yellow Emerges as the Chic Alternative to Black for Summer 2026
As the fashion world continues to evolve, a new hue has been deemed the stylish replacement for black this summer. According to Who What Wear, the creamy yellow shade has gained popularity thanks to the influential runway shows of esteemed fashion houses like Chanel, known for...
Source: Lenta.RU
The Art of Intimacy: How Retori's Spring 2027 Collection Embodies the Spirit of Ye Zhu
As the world of fashion continues to evolve, Retori's Spring 2027 collection is a breath of fresh air, inspired by the monumental, tactile artworks of Chinese American artist Ye Zhu. This latest collection is a testament to the brand's commitment to pushing the boundaries of...
Source: WWD
Innovative Textiles Redefine Performance: A Look Back at Lingerie's Influence
The latest advancements in textile technology have led to the development of infrared blankets that aid in recovery and wearable garments that harvest water from moisture in the air. These innovations may seem like a far cry from the delicate lace and silk found in the Lingerie...
Source: WWD
Denim's Intimate Connection: How Leading Brands are Redefining Lingerie
The world of denim has long been intertwined with the evolution of lingerie. As leading brands like Guess, Gap, and Miss Me continue to push the boundaries of fashion, it's worth exploring their contributions to the realm of intimate apparel. Guess, founded in 1981 by the...
Source: WWD
A New Chapter for David Jones: Erica Berchtold Takes the Helm
In a significant move, Australian department store chain David Jones has appointed Erica Berchtold as its new chief executive officer, marking a new era for the 188-year-old institution. As the first woman to lead the company, Berchtold brings a wealth of experience, having...
Source: WWD
The Evolution of Intimate Apparel: How Technology is Redefining Lingerie Production
As the world of fashion continues to shift towards sustainability and efficiency, the lingerie industry is embracing technological advancements to meet the changing demands of the market. Recent trade shows and research reports have highlighted the integration of innovative...
Source: WWD
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