The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion — trends, business, culture, and innovation.
The New Intimacy: Naveena Group’s Fall/Winter 2027–28 Weaves Comfort into the Lingerie Canon
In the quiet revolution of what we wear closest to the skin, fabric innovation often goes unnoticed—until now. The Naveena Group, a Pakistani textile mill with deep roots in denim and performance fabrics, has unveiled its Fall/Winter 2027–28 collection, and it speaks directly to…
Source: WWD
When Graduation Gowns Meet Delivery Vans: Urban Outfitters and DoorDash Rewrite the Rules of Retail
In a move that marries the immediacy of digital culture with the tactile pleasure of personal style, Urban Outfitters has partnered with DoorDash to offer on-demand delivery of its fashion, accessories, and beauty lines. The collaboration, unveiled under the banner “Deliver…
Source: WWD
The Return of Pucci: How a 1956 Bikini Became the Summer’s Most Coveted Silhouette
As the Mediterranean sun beckons and beach bags are packed, a familiar name is resurfacing on the shores of Euro summer: Pucci. The Florentine house, synonymous with the psychedelic swirls that defined 1960s jet-set glamour, is experiencing a renaissance that feels less like a…
Source: WWD
Paula Raia’s Denim Cutouts: A Sensory Dialogue with Lingerie’s Structural Past
In the ceaseless rhythm of fashion, few designers manage to weave innovation with the intimate language of the body. Paula Raia, in her AW26 collection, does just that—partnering with TENCEL™ fibers—a Lyocell and Modal lineage born from Lenzing Group’s 1930s cellulose…
Source: WWD
The Unmaking of a Skeptic: How Evelyn & Bobbie Rewired the Bra’s History
There are moments in the lingerie trade when long-held convictions simply give way. Mine came six years ago at Curve New York, when I met Bree McKeen, founder of Evelyn & Bobbie. As a veteran merchant of four decades and a committed 36G, I had long accepted that wirefree bras…
Source: LingerieBriefs
CFDA Scholarship Fund Hits $1.5 Million Milestone for Design Students
The Council of Fashion Designers of America is marking three decades of its scholarship program with a record-breaking $1.5 million in awards this year. Since 1996, the CFDA Scholarship Fund has funneled millions into nurturing emerging talent, and this latest round represents…
Source: WWD
A Digital Royalty Ascends: Anna Malygon Reigns in GCDS’s Spring 2026 Campaign
In an era where the line between digital persona and tangible influence blurs with each scroll, GCDS has anointed its latest sovereign. Anna Malygon, the TikTok phenomenon commanding 7.7 million followers, takes center stage in the Italian brand’s spring 2026 campaign, “The…
Source: WWD
Of Petals and Proportions: Heidi Klum’s Elie Saab Gown at Cannes 2026
Heidi Klum once again demonstrated her mastery of red-carpet theater, arriving at the 2026 Cannes Film Festival in an Elie Saab creation that blurred the line between haute couture and botanical fantasy. The strapless peach column, with its structured bodice and plunging…
Source: WWD
A New Ski Suit for the C-Suite: Arne Freundt Takes the Helm at Bogner
In a move that signals a fresh chapter for one of alpine luxury’s most storied houses, Willy Bogner GmbH has appointed former Puma CEO Arne Freundt as its new chief executive, effective June 1. The appointment comes five months after the Munich-based family sold a 60 percent…
Source: WWD
From Lip Gloss to Lingerie: Kylie Jenner’s Wet Bikini Campaign and the Art of the Reveal
In a move that blurs the line between cosmetics and clothing, Kylie Jenner has announced her latest lip gloss collection for Kylie Cosmetics by posing in a soaking-wet bikini. The image—a bandeau bra and mid-rise briefs clinging to her frame—is less about selling gloss and more…
Source: Lenta.RU
The Y2K Zeitgeist Reborn: Roxy and Juicy Couture Reunite for a Beach-to-Boudoir Capsule
In a moment that feels ripped from a scrapbook of early-aughts nostalgia, two defining forces of millennial girlhood—Roxy and Juicy Couture—have joined forces for a 25-piece collection launching Wednesday. The collaboration, which spans bikinis, rash guards, bucket hats,…
Source: WWD
From Rothy’s to Rivalry: Jamie Gersch Takes the Helm at Fanatics Commerce
In a move that signals a new chapter for sports merchandising, Fanatics Commerce has appointed Jamie Gersch as its first chief marketing officer to oversee all brand, performance, and lifecycle marketing. The appointment, effective immediately, places Gersch at the helm of a…
Source: WWD
Side Boob and Sartorial Confidence: Joey King Curates Miu Miu’s Latest Offering
At Miu Miu’s 57th Street boutique, actress Joey King recently curated a selection from the house’s new collection, an exercise in personal style that also offers a window into the evolving relationship between outerwear and the undergarments that shape it. For King, the…
Source: WWD
From Corset to Cover: Sports Illustrated’s 2026 Swimsuit Issue Rewrites the Rules of Exposure
The Sports Illustrated Swimsuit Issue has long served as a barometer for how we visualize the female form, and its 2026 cover stars—Alix Earle, Hilary Duff, Nicole Williams English, and Tiffany Haddish—signal a deliberate shift away from homogeneity toward a more expansive…
Source: WWD
The Perfect Fit: Alvanon Bridges Physical and Digital Realms for Haute Couture
In an era where the atelier meets the algorithm, fashion technology firm Alvanon has unveiled a solution that speaks directly to the tension between handcraft and hologram. Previewed in Milan, the Specialty Catwalk Series offers what the company calls the first “phygital” sizing…
Source: WWD
The Architecture of Touch: Orta’s Sensory Denim for a Resilient Age
In the world of lingerie, fabric is never just fabric—it is the first layer of intimacy, the whisper against skin, the silent architect of how we move and feel. This season, Turkish denim mill Orta has taken a page from that same philosophy, crafting a Fall/Winter 2027-2028…
Source: WWD
From Corsets to Crop Tops: Hailey Bieber Channels Lingerie’s Legacy in Mango’s Summer Campaign
As the sun-drenched streets of Los Angeles become the stage for Mango’s summer 2026 campaign, “Craft Your Own Story,” starring Hailey Bieber, the collaboration whispers a century-old truth: the most intimate layers of fashion have always shaped the outer ones. Mango, a Spanish…
Source: WWD
A 90-Year Legacy Gets a Modern Twist: Bruno Magli and Cynthia Rowley Reimagine the Pump
When Bruno Magli first opened its doors in Bologna in 1936, the world of women’s footwear was undergoing a quiet revolution. The Magli siblings—Bruno, Marino, and Maria—sensed that the modern woman needed shoes that married structure with sensuality. Their answer: the pump, the…
Source: WWD
The Delicate Balance: How Your Daily Choices Shape Intimate Health
In an era where comfort often trumps craft, a gynecologist from the Russian health service SberZdorovye, Dr. Victoria Marinovskaya, has issued a pointed reminder: what you wear—and how you care for yourself—matters deeply. Speaking to Lenta.ru, she outlined everyday habits that…
Source: Lenta.RU
Unifi’s Tighter Corset: Cost-Cutting Yields Profit, Even as Sales Slacken
In the intricate dance of textile manufacturing, Unifi has tightened its laces. The North Carolina-based producer of Repreve, the recycled performance fiber that has become a darling of eco-conscious lingerie brands, reported Q3 net sales of $130 million—an 11.3 percent drop…
Source: WWD
A Modern-Day Debutante Steps Into Chloé’s Surreal Summer Dreamscape
There is a certain lineage to the way a woman enters the world of fashion—a rite of passage that, in centuries past, might have been marked by a corset’s first tight lacing or the rustle of a debutante’s gown. Today, that narrative unfolds through the lens of a campaign. Apple…
Source: WWD
The Art of Silhouette: How Modern Swimwear Echoes Lingerie’s Legacy of Shape and Support
In the world of intimate apparel, the quest for a flawless silhouette is nothing new. For centuries, from the whalebone corsets of the 19th century to the elasticized girdles of the 1950s, women have sought garments that sculpt, smooth, and empower. Today, that same ingenuity…
Source: US Magazine
The Crimson Curtain Rises: Raspoutine’s Cannes Debut Writes a New Chapter in Nightlife’s Corsetry
For two weeks each May, the Croisette transforms into a theater of aspiration, where evening gowns and tuxedos parade from yacht to gala. This year, a new player has slipped into the wings: Raspoutine, the storied Parisian nightclub, has installed a pop-up inside the Palm Beach…
Source: WWD
Where Heritage Meets Haute Couture: The Gold Gala’s Sartorial Tribute to Asian Excellence
On Saturday evening, the Gold House Foundation convened its fifth annual Gold Gala in Los Angeles, transforming the arrival carpet into a living gallery of Asian and Pacific Islander craftsmanship. The event, which honors trailblazers across entertainment, business, and fashion,…
Source: WWD
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