The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion - trends, business, culture, and innovation.
Bach Mai Bids Adieu to Berkeley: A Legacy of Luxury Lingerie
The world of haute couture and intimate apparel recently witnessed a significant milestone as Bach Mai, a renowned demi-couturier, concluded his tenure as designer in residence at Berkeley. To commemorate this occasion, a farewell reception was held last Wednesday, marking the…
Source: WWD
Reese Witherspoon Channels Elle Woods' Iconic Style, Echoing the Enduring Influence of 2000s Lingerie-Inspired Fashion
Reese Witherspoon's recent appearance on 'The Tonight Show' was a masterclass in effortless chic, with the actress drawing inspiration from her iconic character Elle Woods. Styled by the renowned Petra Flannery, Witherspoon's look was reminiscent of the early 2000s, an era when…
Source: WWD
Summer 2026: The Season of Contrasting Lingerie Trends
As we navigate the complexities of Summer 2026 fashion, a fascinating dichotomy emerges. On one hand, premium basics are experiencing a resurgence, with brands like Calvin Klein, founded in 1968, and its iconic minimalistic approach, leading the charge. This return to simplicity…
Source: WWD
Momotaro Jeans Weaves Heritage into Parisian Fashion Scene
As the fashion world converges on Paris for Men's Fashion Week, Momotaro Jeans, a venerable denim brand from Kojima, Japan, is making its mark on the city with a pop-up and showroom. This strategic move precedes the brand's highly anticipated retail expansion in the French…
Source: WWD
Unwrapping the Art of Lingerie: How Handbag Deals Reflect a Legacy of Feminine Elegance
As the world of fashion celebrates Prime Day, with discounts on iconic brands like Kate Spade and Calvin Klein, it's an opportune moment to reflect on the historical significance of accessories in defining feminine style. The allure of a perfectly crafted handbag, much like the…
Source: WWD
Green Reigns Supreme: The Lingerie Inspiration Behind Summer 2026's Hottest Hue
As the world of fashion declares green the dominant color of summer 2026, we at The Lingerie Museum can't help but notice the parallels between this trend and the rich history of lingerie. The 'green apple' shade, as dubbed by editors at Who What Wear, has supplanted the…
Source: Lenta.RU
Runway Revival: 2026's Most Fashionable Trends Draw Inspiration from Lingerie's Past
As we navigate the latest fashion trends of 2026, it's clear that the world of lingerie has had a profound influence on this season's must-haves. According to Who What Wear, the fashion authority, nightgown-inspired dresses and beaded clothing and footwear are among the most…
Source: Lenta.RU
Shifting Consumer Trends: A Lesson in Adaptability for Lingerie Brands
The latest trends in consumer spending are a testament to the ever-changing nature of the fashion industry. As traditional shoe incumbents struggle to keep pace with the growth in U.S. spending, agile challengers like Alo Yoga, Vuori, and Quince are gaining ground. This shift…
Source: WWD
Gucci's Tennis Tie-Up: A Racket with a Rich History
As the world of tennis gears up for Wimbledon, Gucci has once again partnered with the sport's elite, this time celebrating Jannik Sinner's rise to the top of the ATP rankings. The Italian luxury brand, renowned for its exquisite craftsmanship and attention to detail, has a long…
Source: WWD
The Evolution of Intimate Apparel: How Lingerie Has Shaped the College Experience
As young women navigate the transition from school to college, their relationship with lingerie undergoes a significant transformation. This pivotal moment marks a shift from adolescence to adulthood, and the right bra can greatly impact their daily confidence and comfort.…
Source: Clovia Blog
Gore-Tex Marks 50 Years of Innovation, Inspiring Lingerie Design
As Gore-Tex celebrates its 50th anniversary, the brand's latest material and product updates, unveiled at Switchback, underscore its commitment to pushing textile boundaries. This milestone is particularly noteworthy for The Lingerie Museum, as Gore-Tex's innovative approach to…
Source: WWD
Lingerie Leaders in Transition: A Look at the Industry's Evolution
As the fashion world continues to evolve, recent appointments and transitions have shed light on the ever-changing landscape of the industry. While not directly related to lingerie, the appointment of a new COO at Kohl's, a retailer known for carrying a range of intimate apparel…
Source: WWD
Sustainability Meets Style: Emma Watson's Tiered Skirt Revival at Climate Action Week
At a recent Climate Action Week event in London, attended by esteemed guests including The Prince of Wales and Benedict Cumberbatch, Emma Watson made a stylish statement with her tiered skirt ensemble. This fashion choice not only turned heads but also echoed the sentiments of…
Source: WWD
Lingerie's Connection to the Outdoor Industry: A Story of Resilience and Innovation
As the outdoor industry navigates its current challenges, a recent event in New Orleans, Switchback's spring edition, offered a beacon of hope. With over 235 brands and 300 retailers in attendance, the show highlighted the importance of community, connection, creativity, and…
Source: WWD
Unveiling the Timeless Allure: Marimekko's 75-Year Legacy Meets Lingerie History
As the world of fashion commemorates significant milestones, The Lingerie Museum reflects on the intersection of current events and the evolution of intimate apparel. The recent celebration of Marimekko's 75th anniversary, marked by a multicity exhibition tour across Japan,…
Source: WWD
Lingerie Industry Sees New Wave of Transparency with Digital Product Passports
In a move that echoes the pioneering spirit of lingerie innovators like Herminie Cadolle, who introduced the first modern bra in 1889, Weavabel and Bombiix have joined forces to bring transparency to the fashion industry. Their partnership aims to provide an integrated Digital…
Source: WWD
Beaded Sandals Revive Vintage Glamour, Echoing the Opulence of 1920s Lingerie
As the fashion world embraces maximalism, beaded sandals have emerged as the season's most coveted footwear. This playful and nostalgic trend is reminiscent of the lavish embellishments found in vintage lingerie, particularly in the exquisite pieces from the 1920s. During this…
Source: WWD
Unveiling the Allure of Intimate Apparel: A Historical Perspective on Prime Day Deals
As the world of retail celebrates Prime Day, The Lingerie Museum takes a nuanced look at the intersection of current events and the rich history of intimate apparel. This year's Prime Day deals feature an array of clothing and accessories from renowned brands such as Kate Spade,…
Source: WWD
Petals and Lace: How Thom Browne's Spring 2027 Collection Blooms with Historical Charm
As the fashion world witnesses the unveiling of Thom Browne's Spring 2027 collection, it's evident that the esteemed designer has woven a narrative that echoes the intricate, botanical motifs reminiscent of 19th-century lingerie. The incorporation of bugs, bees, dragonflies, and…
Source: WWD
Lingerie's Retail Revival: How Heritage Brands Like True Religion Inspire Intimate Apparel
As the retail industry undergoes a significant transformation, heritage brands like True Religion are spearheading a new wave of expansion. The recent opening of stores in Orlando and Boston marks a notable milestone in the brand's US growth strategy. This development echoes the…
Source: WWD
Armani's Sartorial Sophistication: A Lesson in Lingerie's Influence on Menswear
As the world of menswear continues to evolve, Giorgio Armani's latest collection for Spring 2027 serves as a poignant reminder of the enduring power of soft, luxurious fabrics. Under the creative direction of Leo Dell'Orco, the Armani brand has long been synonymous with elegance…
Source: WWD
A New Era for Sustainable Lingerie: Lawmaker Advocates for Expanded Natural Fibers Initiative
In a move that could have a significant impact on the lingerie industry, Congresswoman Chellie Pingree is pushing to expand the Great American Cotton Plan to include other natural fibers. This initiative would promote the use of plant- and animal-based fibers such as hemp, flax,…
Source: WWD
Silvana Armani's Debut Cruise Collection: A Masterclass in Understated Elegance
As the fashion world continues to evolve, Silvana Armani's inaugural cruise collection as women's creative director for Giorgio Armani has sent a clear message: effortless sophistication is back in style. The House of Armani, founded by the iconic Italian designer Giorgio Armani…
Source: WWD
The Evolution of Luxury: Hermès Leads the Pack in AI-Driven Brand Recognition
As the world becomes increasingly digital, the way we perceive and interact with luxury brands is undergoing a significant shift. A recent study has revealed that Hermès, the venerable French fashion house, has emerged as the top luxury brand in AI-powered search. This comes as…
Source: WWD
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