The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion - trends, business, culture, and innovation.
The Ultimate Guide to Bras That Survive the 9-to-5 Grind
A long day at the office is tough enough without your bra staging a rebellion. Between back-to-back meetings, the daily commute, and hours hunched over a keyboard, the right undergarment can mean the difference between a productive day and a distracted one. The ideal work bra…
Source: Clovia Blog
Remembering Emil DeJohn: The Designer Who Shaped American Sportswear
Emil DeJohn, a Philadelphia fashion designer whose career spanned decades and whose work touched some of the most recognizable names in American apparel, has died at the age of 88. DeJohn was not only a designer but also a college professor, sharing his expertise with a new…
Source: WWD
Scandinavian Brand Dagmar Names Raey’s Rachael Proud as New Design Director
Dagmar, the Swedish label known for its clean, modern aesthetic, has appointed Rachael Proud as its new design director. Proud, who most recently served as creative lead at Raey—the minimalist line under Matches Fashion—brings a sharp eye for elevated basics and sculptural…
Source: WWD
Paris Leather House Moreau Set for New Ownership
The historic French leather goods house Moreau Paris is about to change hands. A group of strategic and financial investors are currently competing to acquire the brand through a court-supervised sale process in the French capital. The sale, which is being managed by a Paris…
Source: WWD
British Fashion House New Look Embraces AI Design Tools
New Look, the well-known British fashion retailer, has announced a collaboration with Fermat, an artificial intelligence design platform. The partnership marks a shift in how the brand approaches its creative process, moving beyond traditional sketching and sampling into…
Source: WWD
California Dreaming Comes to the North Shore: Dôen Opens First Midwest Boutique
Los Angeles lifestyle label Dôen is bringing its signature romantic aesthetic to the Midwest for the first time. The brand will open its newest store at Plaza de Lago in Wilmette, Illinois, marking a significant expansion from its California roots. Known for floaty dresses,…
Source: WWD
Carolina Herrera Brings Its Summer Capsule to London by Rail
Carolina Herrera has made a bold push into the British market this season, staging a train-turned-luncheon event in London to showcase its limited-edition capsule collection with Net-a-Porter. The brand rolled out a stylish railway experience for guests, blending vintage travel…
Source: WWD
The Next Stretch: Bio-Based Spandex Takes Root in Sugarcane and Rubber
For decades, spandex has been fashion’s secret weapon, giving leggings their grip and swimsuits their snap. But its petroleum-based origins have long troubled the industry. Now, three major players—Hyosung, The Lycra Company, and Yulex—are betting millions on a greener…
Source: WWD
From Wall Street to Heels: How One Mom of Six Reinvented the Comfort Shoe
Sandra Powers Murphy spent decades on Wall Street, launched a broker-dealer, and wrote a book on marketing—far from the world of footwear. Then one rainy night in New York, running barefoot through Penn Station to catch the last train to Boston, she had a revelation. “I thought,…
Source: WWD
Will Ferrell Brings His ‘Hawkeye’ Golf Pro to Kim Kardashian’s Skims Campaign
Will Ferrell, the 58-year-old comedian and actor, has posed in revealing attire for Skims, the lingerie, swimwear, and loungewear brand founded by Kim Kardashian. The campaign image, shared on the brand’s Instagram account, shows Ferrell channeling his fictional character Lonnie…
Source: Lenta.RU
Vetements Redefines Everyday Elegance with a Nod to the Past
The latest Vetements collection, showcased by Guram Gvasalia on the Paris men's calendar, presented a fascinating paradox - a blend of the mundane and the extraordinary. By dressing models like Alek Wek, Sasha Pivovarova, and Sharon Stone in menswear-inspired pieces, Gvasalia…
Source: WWD
From Court to Catwalk: Jordan Clarkson Struts for Willy Chavarria
In a surprising turn of events, New York Knicks star Jordan Clarkson traded his basketball sneakers for on-trend loafers as he walked the Willy Chavarria Spring 2027 runway. This isn't the first time Clarkson has shown his support for the designer, having previously endorsed…
Source: WWD
Shaping the Future: How Leadership Transitions Reshape Corporate Silhouettes, Much Like the Evolution of Lingerie Design
The recent appointment of a new chief financial officer at Nike, a brand that has been a pioneer in athletic wear and has influenced the development of sports bras and other performance lingerie, has prompted a reevaluation of the company's future earnings per share forecasts on…
Source: WWD
Timeless Elegance: How Lingerie Brands Can Learn from the Beauty Industry's Longevity Strategies
As the beauty industry continues to evolve, a recent presentation by the 2026 graduates of the Cosmetics and Fragrance Marketing and Management program at FIT highlighted the importance of adopting a holistic approach to longevity. This concept can be applied to the lingerie…
Source: WWD
Lingerie Inspirations from Comme des Garçons' Uplifting Spring 2027 Collection
The recent Comme des Garçons Homme Plus Spring 2027 collection, titled 'If the War Were to End' by the visionary Rei Kawakubo, presents a vibrant and optimistic outlook. This theme is reminiscent of the 1960s and 1970s, when lingerie began to reflect the era's liberation and…
Source: WWD
Denim's Influence on Intimate Apparel: A Lesson from Pitti Uomo and Milan
The recent men's fashion weeks in Florence and Milan, notably Pitti Uomo, showcased a dichotomy in denim trends, oscillating between the comfort of relaxed jeans and the bold statement of jorts. This dichotomy is reminiscent of the evolution of lingerie, where comfort and…
Source: WWD
The Art of Subtle Disruption: Kiko Kostadinov's Spring 2027 Collection
The world of fashion has long been fascinated by the concept of 'cognitive estrangement,' a term coined by Canadian science-fiction critic Darko Suvin to describe the subtle shift in reality that forces us to look again. This idea is eerily reminiscent of the innovative approach…
Source: WWD
Elegance Redefined: KML Spring 2027 Collection Pays Homage to Traditional Arabic Dress
The latest collection from Saudi designer Ahmed Hassan for KML's Spring 2027 season is a masterclass in understated luxury, drawing inspiration from the intricate details and modest silhouettes of traditional Arabic dress. This aesthetic choice is reminiscent of the early…
Source: WWD
Senator Chuck Schumer Embraces Fashion's Power Statement with Lingua Franca
In a unique blend of politics and fashion, Senator Chuck Schumer recently visited the Lingua Franca townhouse, where he was gifted an embroidered 'Power to the People' sweater. This gesture not only highlights the brand's commitment to social commentary through clothing but also…
Source: WWD
ERL Redefines Intimacy: A New Chapter Unfolds
As the fashion world awaits the unveiling of ERL's Spring 2027 collection, Venice Bleached, the brand's founder, Eli Russell Linnetz, is making significant strides. Having parted ways with the esteemed Dover Street Market incubator, Linnetz has relocated production to Los…
Source: WWD
Unraveling the Threads of Time: C.P. Company's Spring 2027 Collection
As the fashion world eagerly awaits the latest trends, C.P. Company's Men's Spring 2027 collection has taken center stage, weaving a narrative that pays homage to the brand's rich heritage. The Italian label, founded in 1971 by Massimo Osti, has long been synonymous with…
Source: WWD
Hermès Spring 2027 Collection Embodies Effortless Elegance, Echoing the Spirit of 20th-Century Lingerie Innovations
The recent Hermès Men's Spring 2027 collection, presented in a subdued yet sophisticated showroom setting, showcased the brand's commitment to refinement and poise. The approximately 40 looks on display, including airy shirts, intricately perforated leather jackets, and…
Source: WWD
Lingerie's Luxury Lesson: Moncler's 'Warmer Together' Campaign Wins Big at Cannes Lions
As the world of luxury advertising gathered at the Cannes Lions, Moncler's 'Warmer Together' campaign took center stage, claiming the prestigious Luxury Grand Prix. The campaign, which debuted last October, features Hollywood legends Al Pacino and Robert De Niro. This victory…
Source: WWD
Sustainable Strides: How Crystal International's Eco-Friendly Initiatives Echo the Lingerie Industry's Rich History of Innovation
As the world grapples with the challenges of climate change, companies like Crystal International, a leading apparel and textile manufacturer, are taking bold steps towards a more sustainable future. By partnering with SE Advisory Services, Crystal International aims to enhance…
Source: WWD
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