The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion - trends, business, culture, and innovation.
Summer Sales Steal the Spotlight: Why Deals Peak This Week
Forget the frantic doorbusters of Black Friday and the digital frenzy of Cyber Week. New data reveals that the most aggressive retail deals aren't happening in November at all - they're hitting their stride right now, in the heat of summer. This week marks the peak of a surprising...
Source: WWD
Charlize Theron's 'Odyssey' Tour Wardrobe Whispered Calypso Before the Film Did
Before Christopher Nolan's *The Odyssey* even hits theaters, Charlize Theron may have been dropping hints on the red carpet. The actress, who plays the enchantress Calypso in the upcoming epic, has been turning heads with a press tour wardrobe heavy on liquid textures and...
Source: WWD
Husbands, the Parisian Tailoring House, Opens a Bookish New Flagship
The discreetly stylish French brand Husbands is making a bold move this autumn, doubling its Paris retail presence with a sprawling new flagship. The expansion, set to open in the coming weeks, goes beyond clothing by weaving in a dedicated bookshop and library, turning the...
Source: WWD
Parfait Lingerie's 2027 Line: Where Engineering Meets Everyday Wear
Parfait Lingerie's Spring/Summer 2027 collection signals a clear shift in the intimate apparel market: comfort is no longer a compromise. For years, women with fuller busts have demanded both support and ease, and Parfait answers with three new bra launches that put technical...
Source: LingerieBriefs
Bahrain Retailer Debuts AI Stylist for Global Shoppers
A luxury fashion retailer based in Bahrain has rolled out its own artificial intelligence personal stylist, giving customers in more than 150 countries access to virtual wardrobe advice. Brands Seekers, known for curating high-end labels, announced the tool is now live and ready...
Source: WWD
Kylie Jenner and Frankie's Bikinis Double Down on a Second, Dreamier Swimwear Drop
Kylie Jenner is back at it with Frankie's Bikinis. On Instagram this week, she announced a second KHY x Frankie's Bikinis collection, set to launch July 14 exclusively at khy.com. In a post tagged to Frankie's founder Francesca Aiello, Jenner couldn't contain her excitement,...
Source: Celebrity Insider
Caroline Belhumeur Gives Vince Men's Staples a Spring 2027 Refresh
For spring 2027, designer Caroline Belhumeur turned her attention to the foundation of Vince's men's line, offering a subtle but deliberate update to the brand's best-selling pieces. Rather than chasing trends, she worked within the label's established silhouette, applying fresh...
Source: WWD
Pigtail Braids Are Making a Mature Comeback, No Country Accent Required
The coquette trend, once defined by polka dots, doll makeup, and bows, has been quietly fading. Now, it's returning in a more refined, grown-up form. Instead of full-on girly-girl, the new wave leans into subtle flirtation. Pigtail braids are leading this revival, popping up...
Source: WWD
From Boardroom to Downward Dog: R.Swiader's New Suit Does Double Duty
R.Swiader is rewriting the rules of professional dressing with a surprising new collaborator: celebrity yoga instructor Eddie Stern. The duo has teamed up on a capsule that answers a question few designers have dared to ask - what if your power suit could also handle a power...
Source: WWD
Francesco Scognamiglio's Fall 2026 Couture: A Sheer Tribute to Disco's Golden Hour
Francesco Scognamiglio's latest couture collection for Fall 2026 is a love letter to the unabashed glamour of the 1980s disco era. The designer channeled the electric energy of a decade when pop royalty like David Bowie and Madonna - a longtime supporter of the brand - cemented...
Source: WWD
Frame's First Amsterdam Boutique Signals European Growth Push
Los Angeles denim and ready-to-wear label Frame has planted a flag in the heart of Amsterdam, opening its debut standalone store in the Netherlands. The boutique, located on the city's chic Nine Streets shopping district, marks a strategic step in the brand's broader plan to...
Source: WWD
This Startup Just Skipped 60% of Clothing Manufacturing Steps
A North Carolina startup called Simplifyber has figured out how to make clothes and shoes in a single step. Instead of spinning fibers into yarn, weaving fabric, cutting patterns and sewing pieces together - a process unchanged for centuries - the company pours a liquid...
Source: WWD
Aubade's SS27: Bossa Nova Beats and Brazilian Allure
Aubade's Spring/Summer 2027 collection sways to the rhythm of Bossa Nova, capturing the effortless sensuality and movement that defines the brand. Inspired by the iconic Girl from Ipanema, the designs feature soft silhouettes that hug the body like a second skin, balancing...
Source: LingerieBriefs
Bernard Arnault Speaks: Family First, Luxury Labels Last, and a Need for Speed
In a rare, lengthy sit-down on the Legend podcast with Guillaume Pley, the typically reserved CEO of LVMH peeled back the curtain on his private world. Arnault, the man behind the world's largest luxury empire, made it clear that his family - not the glittering brands he...
Source: WWD
Sofia Crociani's Fall 2026 Couture: Redefining Luxury Through Rebellion
In her latest couture collection for Fall 2026, Sofia Crociani didn't just present clothes - she made a statement. The designer, known for weaving ethical questions into her fabric, turned her focus on what we call "luxury." Instead of rare silks or exotic skins, she offered up a...
Source: WWD
Kylie Jenner's Khy and Frankies Bikinis Team Up Again for a Sun-Soaked 'Fever Dream' Collection
Kylie Jenner's revamped label Khy has reunited with Frankies Bikinis for a second collaboration, Fever Dream, a swimwear line hitting stores and websites Tuesday. The collection marks another chapter for the two brands, which first joined forces in July 2025 with their Cloud...
Source: WWD
Peet Dullaert's Fall 2026 Couture: A Masterclass in Luxury
For years, Dutch designer Peet Dullaert has been quietly redefining what opulence means in fashion. His Fall 2026 couture collection, presented this week, takes that exploration to new heights, treating luxury not as a static symbol but as a living, evolving...
Source: WWD
Lingerie Museum Shakes Up Leadership: Longtime Executive Departs as Team Structure Splits
A significant leadership change is underway at the Lingerie Museum, with veteran executive Britt Olsen stepping down after years of service. In response, the museum has reorganized its commercial leadership, splitting the role into two distinct positions. Filling the new roles...
Source: WWD
Dua Lipa Steps Out in The Row's Ginza Sandal, Sparking Summer 2026 Buzz
Remember last summer's obsession with The Row's Dune sandal? The minimalist flip-flop that had everyone from fashion editors to street style stars trading in their heels for a rubber sole? Well, the quiet luxury label is already brewing its next warm-weather hit, and Dua Lipa...
Source: WWD
Influencer Valeria Chekalina Launches Lingerie Line Amid Health Crisis and Legal Case
Valeria Chekalina, the Russian influencer widely known as Lerchek, has introduced her own lingerie brand despite facing a stage 4 stomach cancer diagnosis and an ongoing criminal investigation. The launch was announced via an Instagram video where Chekalina and her partner,...
Source: RIA Novosti
Why Stars Are Wearing Corsets That Mimic Naked Bodies, According to a Designer
British fashion designer Amanda Wakely has weighed in on a curious celebrity trend: corsets designed to resemble the naked human form. In comments shared with the Daily Mail, Wakely explained the rising popularity of these sculptural pieces among A-listers. According to the...
Source: Lenta.RU
Eberjey and Ritz-Carlton Yacht Collection Launch Sleepwear at Sea
A new partnership between Eberjey and The Ritz-Carlton Yacht Collection has brought luxury sleepwear to the high seas. The three-piece capsule collection marks the first-ever sleepwear collaboration for the cruise line, offering guests a touch of home comfort while sailing. The...
Source: WWD
Marine Serre Calls in Investors as Financial Woes Mount
The Paris-based fashion house Marine Serre has entered receivership, a move that signals deeper trouble for the brand known for its crescent-moon motifs and upcycled designs. Court documents confirm the company is now under formal administration, a restructuring process that...
Source: WWD
A Family Affair: Margherita Missoni Hosts Intimate Pop-Up in Her Grandmother's Apartment
Fashion insiders and curious shoppers alike found themselves in an unusually cozy setting during Couture Week: Margherita Missoni's grandmother's apartment. The designer opened the private residence for a pop-up showcasing her Maccapani collection, trading the typical runway...
Source: WWD
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