The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion — trends, business, culture, and innovation.
FIT’s Future of Fashion: Where the Body Becomes a Canvas—and a Confession
Last Monday, the Met Gala asked its guests to interpret the “Art of Fashion” through the lens of the body—a prompt that could have been lifted straight from a design school brief. And indeed, just days later, the Fashion Institute of Technology’s annual Future of Fashion…
Source: WWD
From Stiletto to Scent: Bai Lu Ascends as Jimmy Choo’s Global Fragrance Muse
Jimmy Choo, the house that built its reputation on sculptural heels and leather goods—think the iconic strappy sandals that defined 1990s red carpets—is turning up the volume on its fragrance portfolio. The brand has elevated Chinese actress Bai Lu from Asia-Pacific ambassador…
Source: WWD
The Athletic Revival: How the Track Short Became Summer’s Unexpected Muse
As the mercury rises, so does the collective memory of past summers spent wrestling with unforgiving denim and clingy linens. This season, however, a quieter revolution is taking place in wardrobes across the globe: the track short has emerged as the undisputed icon of ease.…
Source: US Magazine
From Lake Garda to the Leg: Oroblu’s Four-Decade Mastery of the Sheer and the Sculpted
In the lingerie museum of the mind, few artifacts speak as eloquently to the marriage of engineering and elegance as a fine pair of tights. For nearly forty years, Oroblu—born in the hosiery heartland near Lake Garda, Italy—has been refining that very union. While the brand’s…
Source: LingerieBriefs
The Lingerie Museum Interprets: Barbra Streisand’s Sheer Scaasi and the Art of Unveiling
When Barbra Streisand accepted the Best Actress Oscar in 1969, she did so in a gown that would become a landmark in the history of intimate apparel’s public debut. Designed by Arnold Scaasi—a couturier who, like the corsetieres of old, understood the power of structure and…
Source: WWD
A New Layer of Leadership: ATM Taps Industry Veteran Jim Kuerschner as President
In the ever-evolving world of elevated essentials, ATM—the label known for its signature slub jersey and understated luxury—is writing its next chapter. Following its acquisition by Steven Madden in late 2024, founder Tony Melillo has been meticulously refining the brand’s…
Source: WWD
A Study in Structure: Katie Holmes Channels the Corset’s Legacy at Bulgari
When Katie Holmes stepped out in New York this week, she traded her recent streamlined suiting for a silhouette that whispers of a bygone era—the sculptural Sitara dress from Adam Lippes’ fall 2026 collection. The black gown features a wide, padded neckline that wraps…
Source: WWD
From Starfish to Sequins: Why the Mermaid Aesthetic Is Making Waves This Summer
Every summer, a sartorial theme emerges that captures the collective imagination. This year, it’s the mermaid—a creature of myth that has long been a muse for lingerie and fashion designers alike. The trend gained momentum when Swedish pop star Zara Larsson performed at…
Source: WWD
From Corsets to Circularity: Retailers Rewrite Fashion’s Second Life
At the recent Textiles Recycling Expo in Charlotte, N.C., a coalition of industry leaders argued that retailers must become the driving force behind textile circularity. For The Lingerie Museum, which chronicles how intimate apparel has evolved from whalebone corsets to modern…
Source: WWD
From Reem Acra to Chanel: Tracing Kristen Stewart’s Lingerie-Inspired Silhouettes at Cannes
The Cannes Film Festival has long served as a cultural barometer for red-carpet daring, and few have navigated its shifting tides with more deliberate subversion than Kristen Stewart. Since her first appearance in 2012, the actress and filmmaker has used the Croisette as a stage…
Source: WWD
When the Louvre Meets Lingerie: Marine Serre’s Archival Alchemy
The Louvre has long been a temple of draped silks and sculpted forms—so perhaps it was only a matter of time before its hallowed halls crossed paths with the world of intimate apparel. Marine Serre, the Parisian designer known for her crescent-moon motifs and upcycled futurism,…
Source: WWD
The Collector’s Obsession: When Lingerie Becomes Trophy
In Takasaki, Japan, police recently arrested 37-year-old Hideaki Matsumoto, an unemployed man who confessed to stealing approximately 90 women’s panties and bras from neighbors’ outdoor drying lines since last summer. His explanation? “I am interested in women’s underwear.” The…
Source: Lenta.RU
From Calvin Klein to the Amazon: Francisco Costa’s Costa Brazil Opens a New York Sanctuary
In a retail landscape where pop-ups often vanish before their scent fades, Costa Brazil has planted roots. The skin care and fragrance brand, helmed by Francisco Costa—the former creative director of Calvin Klein womenswear, a house that revolutionized minimalism in the…
Source: WWD
Sardinia’s Caraluna Weaves a Summer Tapestry of Italian Craft and Collaboration
As the Mediterranean sun beats down on Sardinia’s rugged coastline, the Due Lune Puntaldia Resort & Golf retreat enters its busiest season. Yet its retail arm, Caraluna—a concept store launched last year by Carolina Fumagalli—is proving equally restless, orchestrating a series…
Source: WWD
Sydney Sweeney Keeps It Casual in Lace Underwear and a Toothbrush
Sydney Sweeney knows how to make the mundane look glamorous. The 28-year-old actress posted a makeup-free mirror selfie to her Instagram Story Wednesday, showing herself brushing her teeth while wearing a tiny lace pair of panties from her own lingerie line, Syrn. The white…
Source: US Magazine
The $20 Jumpsuit That Echoes Lingerie’s Lost Art of Effortless Ease
In the swelter of July, when even a whisper of elastic feels like a tourniquet, shoppers have flocked to Amazon’s top-selling Dokotoo ruffle-sleeve jumpsuit—a $20 garment lauded as “stunning,” “lightweight,” and “flattering on every body shape.” At The Lingerie Museum, we see…
Source: US Magazine
The Corset of Command: How Three Women Designers Are Rewriting Fashion’s Power Structure
At a recent Parsons School of Design panel, Gabriela Hearst, Rachel Scott, and Veronica Leoni gathered not to discuss hemlines, but the structural inequities that still bind the fashion industry. The conversation, moderated by consultant Julie Gilhart, was titled “Women Leaders…
Source: WWD
The Art of Balance: Honoring Mothers Who Shape Fashion, Culture, and Community
On a recent afternoon at 583 Park Avenue, the 48th Annual Outstanding Mother Awards celebrated four women whose careers in retail, apparel, entertainment, and technology are as influential as their commitment to family. Among the honorees were Denise Magid, chief merchant at…
Source: WWD
The Ballet Flat Chest: How Celebrity Style Is Rewriting the Silhouette
At this year’s Met Gala, a subtle but seismic shift in red-carpet anatomy caught our curatorial eye. While the event has historically been a theater of opulent décolletage, editors at The Sun noted a new restraint: celebrities with fuller busts chose to conceal rather than…
Source: Lenta.RU
When Fandom Meets Fashion: The Corset of Celebrity and Accountability
In a dispute as tightly laced as a Victorian corset, Belgian designer Benjamin Voortmans of Judassime found himself at the center of a tempest last week after calling out Blackpink’s Jisoo for unreturned loaned garments. The incident, which unfolded across social media, offers a…
Source: WWD
From Parcel to Parisian: The Viral Corset Crafted from Marketplace Bags
In an era where fashion and sustainability often collide, Russian blogger Kristina Selyutina has captured the internet’s imagination by transforming the ubiquitous green delivery bags of a popular online marketplace into a fully structured corset. The viral video, shared on her…
Source: Lenta.RU
The Architecture of Allure: Panache’s Core Capsule as a Study in Lingerie’s Functional Art
In the world of lingerie, few names carry the weight of Panache. Founded in the 1980s, the brand emerged during a pivotal moment in intimate apparel history—when the industry began shifting from purely decorative foundations to engineered support. Their new Core Capsule is not…
Source: LingerieBriefs
A New Silhouette for A.P.C.: Ludivine Poiblanc Takes the Creative Reins
In a move that signals a deliberate evolution for the French minimalist mainstay, A.P.C. has appointed Ludivine Poiblanc as its first artistic director to come from outside the founding family. Poiblanc, a stylist and creative director known for her work with WSJ Magazine and…
Source: WWD
From California Coast to Seoul’s Stylish Streets: Brochu Walker’s Lingerie-Inspired Expansion
When Brochu Walker opens its first international flagship in Seoul this July, it marks more than a retail milestone—it signals a cultural conversation about intimacy in dress. The California-based label, known for its muted palette and crafted neutrals, will inhabit a…
Source: WWD
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