The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion - trends, business, culture, and innovation.
A Beautiful Alliance: Bath & Body Works Joins Forces with Ulta Beauty
In a move that highlights the evolving nature of retail partnerships, Bath & Body Works, a brand synonymous with luxurious fragrances and body care since its inception in 1990, is set to launch a selection of its products in 600 Ulta Beauty locations and online, starting July...
Source: WWD
Petals and Pencils: LoveShackFancy Brings Whimsy to Back-to-School Fashion
As the summer months draw to a close, the fashion world is abuzz with the latest collaboration between LoveShackFancy and Target. On July 5, the duo will unveil a charming back-to-school collection, marrying LoveShackFancy's signature floral prints and feminine flair with...
Source: WWD
Unveiling the Nuances of Seamless and Bonded Bras: A Historical Perspective
As we navigate the vast array of bra options available today, it's essential to appreciate the evolution of lingerie design. The seamless and bonded bra, two often-overlooked types, have been redefining comfort and versatility in recent years. To understand their significance,...
Source: Clovia Blog
Timeless Elegance: Botto Giuseppe Celebrates 150 Years of Innovation and Sustainability in Textiles
As the world grapples with the challenges of sustainability, the storied Botto Giuseppe mill in Italy's woolen district of Biella stands as a testament to the power of innovation and tradition. With a legacy spanning 150 years, this revered mill has been a driving force in the...
Source: WWD
Maison Joseph Duclos Expands Fontélie Collection with Exquisite Handbags
As the fashion world continues to evolve, luxury brands are pushing the boundaries of innovation and craftsmanship. Maison Joseph Duclos, a renowned French leather goods brand, has introduced two new handbag silhouettes to its esteemed Fontélie collection. This expansion is a...
Source: WWD
Kendra Scott's Summer Campaign Blooms with Chaparelle Collaboration
As the warmer months approach, Kendra Scott, a jewelry brand known for its elegant and feminine designs, has announced a captivating summer campaign featuring the alt-country group Chaparelle. This partnership is reminiscent of the iconic collaborations between fashion designers...
Source: WWD
Givenchy's Androgynous Awakening: A Nod to Lingerie's Rich History
As the fashion world awaits the unveiling of Sarah Burton's inaugural Givenchy men's campaign, it's hard not to draw parallels with the evolution of lingerie. The campaign, lensed by renowned photographer Juergen Teller, features a trio of London creatives, their androgynous...
Source: WWD

Sustainable Claims Under Scrutiny: Historic Lingerie Brands Face UK Advertising Bans
The UK's Advertising Standards Authority (ASA) has banned advertisements from renowned fashion brands Calvin Klein, Adidas, and Uniqlo for their 'recycled' clothing claims. Calvin Klein, known for its iconic lingerie lines since the 1980s, advertised 'recycled' tops for women,...
Source: The Guardian
Reinventing Intimacy: How Emerging Designers Draw Inspiration from Lingerie's Rich History
As the fashion world converges on Paris, the Institut Français de la Mode's BA fashion show showcased the innovative spirit of its students, who drew inspiration from the complexities of identity, femininity, and self-expression. This exploration of individuality echoes the...
Source: WWD
Seventh Avenue's Fashion Legacy: Where Lingerie History Meets Modern Style
In the heart of New York's fashion district, two iconic addresses on Seventh Avenue stand as testaments to the enduring power of American fashion. As we reflect on the industry's rich history, it's impossible not to think of the pioneering brands that have shaped the world of...
Source: WWD
Bravissimo's Bra Expertise Makes a Splash in Swimwear
The quest for the perfect swimsuit has long been a challenge, particularly for fuller-busted women. In the past, finding a suit that combined support, comfort, and style was a daunting task. However, with the rise of brands like Bravissimo, which has spent three decades...
Source: LingerieBriefs
Madonna Brings Sassy Elegance to Saint Laurent's Runway Revival
In a bold nod to the city of love and fashion, Madonna recently attended Anthony Vaccarello's men's spring 2027 show for Saint Laurent in Paris, alongside Charli XCX and Connor Storrie. The Queen of Pop's outfit, featuring a hot pink cap-toe twist on the classic slingback, was a...
Source: WWD
The Ephemeral Beauty of Meta Campania Collective's Spring 2027 Collection
As the world of fashion continues to evolve, Meta Campania Collective's Spring 2027 collection, titled 'Mohn', presents a refreshing take on seasonal dressing. Inspired by the windswept coastline of Normandy, designer Jon Strassburg's latest offering is a masterclass in...
Source: WWD
Stitching a New Era: Cambodia's Garment Industry Weaves a Fresh Narrative
As Cambodia's export sector continues to evolve, the country's garment industry, a significant contributor to its economic growth, is shifting its focus towards a more sustainable and skilled future. This development echoes the transformations that have shaped the lingerie...
Source: WWD
Lace Revival: Saint Laurent's Timeless Allure on the Paris Runway
As Paris Fashion Week unfolded, model Amelia Gray made a stunning appearance at the menswear spring 2027 show, clad in a breathtaking Saint Laurent lace ensemble. This moment echoes the rich history of lace in lingerie, a fabric that has long been a staple of luxury and...
Source: WWD

Adriana Lima Redefines Elegance at 45, Echoing the Timeless Allure of Lingerie Icons
The world of lingerie has long been synonymous with elegance and sophistication, as exemplified by iconic brands like Victoria's Secret, where Adriana Lima once reigned as an esteemed Angel. Recently, the 45-year-old Brazilian supermodel has made headlines with a striking...
Source: Lenta.RU
Elevating Elegance: Loafer-Inspired High Heels Take Center Stage at Thom Browne's Spring 2027 Show
At the highly anticipated Thom Browne Spring 2027 show, actress Olivia Cooke made a stunning appearance, showcasing the brand's latest innovation: loafer-inspired high heels. Paired with a corset top and skirt, this ensemble not only highlighted Cooke's impeccable style but also...
Source: WWD
Corsetry Revival: Rachel Brosnahan's Red Carpet Look Channels Lingerie History
At the recent 'Supergirl' premiere in Brooklyn, actress Rachel Brosnahan made a striking appearance, her custom Elisabetta Franchi gown showcasing intricate tonal beadwork that was perfectly complemented by her René Caovilla platforms. The braided sandal style, with its delicate...
Source: WWD
Sustainable Strides: Reju Joins Forces with Recycling Europe Textiles
As the world grapples with the challenges of textile waste, Reju, a pioneering brand with a rich history of innovation, has taken a significant step towards a more sustainable future. By partnering with Recycling Europe Textiles, Reju is poised to revolutionize the way we think...
Source: WWD
Bach Mai Bids Adieu to Berkeley: A Legacy of Luxury Lingerie
The world of haute couture and intimate apparel recently witnessed a significant milestone as Bach Mai, a renowned demi-couturier, concluded his tenure as designer in residence at Berkeley. To commemorate this occasion, a farewell reception was held last Wednesday, marking the...
Source: WWD
Reese Witherspoon Channels Elle Woods' Iconic Style, Echoing the Enduring Influence of 2000s Lingerie-Inspired Fashion
Reese Witherspoon's recent appearance on 'The Tonight Show' was a masterclass in effortless chic, with the actress drawing inspiration from her iconic character Elle Woods. Styled by the renowned Petra Flannery, Witherspoon's look was reminiscent of the early 2000s, an era when...
Source: WWD
Summer 2026: The Season of Contrasting Lingerie Trends
As we navigate the complexities of Summer 2026 fashion, a fascinating dichotomy emerges. On one hand, premium basics are experiencing a resurgence, with brands like Calvin Klein, founded in 1968, and its iconic minimalistic approach, leading the charge. This return to simplicity...
Source: WWD
Momotaro Jeans Weaves Heritage into Parisian Fashion Scene
As the fashion world converges on Paris for Men's Fashion Week, Momotaro Jeans, a venerable denim brand from Kojima, Japan, is making its mark on the city with a pop-up and showroom. This strategic move precedes the brand's highly anticipated retail expansion in the French...
Source: WWD
Unwrapping the Art of Lingerie: How Handbag Deals Reflect a Legacy of Feminine Elegance
As the world of fashion celebrates Prime Day, with discounts on iconic brands like Kate Spade and Calvin Klein, it's an opportune moment to reflect on the historical significance of accessories in defining feminine style. The allure of a perfectly crafted handbag, much like the...
Source: WWD
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