The Lingerie Chronicle
Industry News & Insights
The latest from the world of intimate fashion — trends, business, culture, and innovation.
Threads of Heritage: Maróm’s Paris Pop-Up Weaves Armenian Culture into a Contemporary Wardrobe
In the Marais district of Paris, a new pop-up offers more than clothing—it presents a thesis on how heritage can be worn. Maison Maróm, co-founded in 2024 by Marita Gevorkyan and Olga Medelyan, has opened its first physical showcase, but the label is merely the visible thread in…
Source: WWD
The Sole of a Showman: Michael Jackson’s Loafers and the Art of Performance Dressing
On May 2, GWS Auctions will offer a piece of pop culture history: a signed pair of Michael Jackson’s Florsheim Imperial loafers, with bidding starting at $7,500. These are no ordinary shoes. They are the foundation of an aesthetic that defined an era—black loafers, white socks,…
Source: WWD
Threads of Renewal: How a New Collective Aims to Reweave Fashion’s Future
In the world of intimate apparel, where silk and lace have long symbolized luxury and desire, a quieter revolution is taking place beneath the surface. Today, less than one percent of global fiber production comes from textile-to-textile (T2T) recycling—a startling figure for an…
Source: WWD
The Tunnel Walk Meets the Runway: How Basketball Is Rewriting Fashion’s Playbook
When a player steps off the team bus and into the tunnel, the world watches. That moment—part performance, part personal style statement—has become as influential as any couture presentation. Fashion Forward Week, the platform that upended the traditional fashion calendar by…
Source: WWD
Awards Night Threads: From Foundation Garments to Fashion Mavericks
The American Image Awards celebrated its 50th anniversary this week, honoring leaders across apparel. For a curator of lingerie history, such events are never just about the present moment; they are connective tissue to the underlayers of fashion's past. Honoree Zac Posen, now…
Source: WWD
Lululemon's New CEO: A Nike Veteran Steps Into the Activewear Arena
Lululemon Athletica has appointed Heidi O’Neill, a former Nike executive with a 25-year tenure, as its next chief executive. She will assume the role in September, succeeding Calvin McDonald. This leadership shift arrives as the activewear brand seeks renewed momentum. From a…
Source: WWD
From Corsetry to Comfort: Kaia Gerber and the Vuori Campaign Echo a Century of Lingerie Philosophy
A new campaign for activewear brand Vuori, featuring model Kaia Gerber, speaks to a modern dressing ethos. Yet its emphasis on soft fabrics, versatile pieces, and confidence rooted in comfort directly connects to a pivotal shift in lingerie history. The campaign’s highlight, the…
Source: WWD
Activewear's New Fiber Pact Echoes a Century of Lingerie Innovation
A new decade-long materials agreement between Australian activewear label LSKD and recycling firm Samsara Eco points to a future where performance wear is built from old textiles. The deal, set to begin in 2028, will introduce enzymatically recycled nylon 6,6 into LSKD's…
Source: WWD
A New Chapter for Saudi Fashion: What an $80M Fund Means for Intimate Apparel
DUBAI — Saudi Arabia has formally entered the fashion investment arena with the ZYA Fund, an $80 million private equity vehicle. This move signals a pivotal shift from creative incubation to institutional scaling, a transition familiar to the lingerie industry's own history. For…
Source: WWD
Mel B's Animal Instincts: A Modern Spin on a Classic Lingerie Aesthetic
In New York this week, musician Mel B offered a masterclass in personal style, reinterpreting the socks-and-heels trend with a leopard print edge. Her choice of footwear—violet satin platform pumps by Charlotte Olympia—connects to a broader history of lingerie-inspired fashion.…
Source: WWD
From Magazine Column to Museum Steps: How a Streetwear Reunion Echoes Lingerie's Print Legacy
A new Nike collaboration between designers Nigo and Jun Takahashi is more than a sneaker release; it’s a lesson in how subcultural media builds fashion empires. Their Air Force 1, dubbed “LO2,” directly references “Last Orgy 2,” the influential magazine column they edited in the…
Source: WWD
Pitti's New Direction: A Shift in Leadership Echoes Lingerie's Own Evolution
MILAN — A significant transition at Pitti Immagine, the influential Italian trade show organizer, mirrors the strategic pivots often seen in the intimate apparel world. After 31 years, CEO Raffaello Napoleone is passing the leadership to Ivano Cauli, a tech manager and…
Source: WWD
Icebreaker's Wool Revolution: A Return to Natural Fibers Echoes Lingerie's Past
Icebreaker, the New Zealand-based outerwear brand, now reports that 98% of its textile fibers are plastic-free. This pivot to natural materials, primarily Merino wool, is more than a sustainability report; it’s a historical echo. For centuries, before the advent of synthetic…
Source: WWD
From Soil to Satin: Earth Day's New Focus Mirrors Lingerie's Enduring Material Dialogue
This Earth Day, a notable shift is unfolding in fashion's sustainability narrative. The conversation is expanding beyond material sourcing to encompass a garment's entire life, including its final chapter. This holistic view has a profound parallel in lingerie history, where the…
Source: WWD
From Bed Linens to Bodices: Batsheva Hay's Quilted Jacket Revives a Textile Tradition
A new collaboration between designer Batsheva Hay and organic textile company Coyuchi draws a direct line from contemporary sustainability to lingerie's foundational craft. The limited-edition quilted jackets, fashioned from upcycled Coyuchi bedding, echo a history where…
Source: WWD
When Power Dressing Goes Home: Zivame Channels Miranda Priestly for the ‘Devil Wears Prada’ Sequel
The fashion calendar for 2026 has its red-letter day: the return of *The Devil Wears Prada*. As the industry awaits Miranda Priestly’s next move, Zivame—an Indian lingerie and loungewear brand founded in 2011 to democratize intimate apparel—has secured an official license for…
Source: Zivame Blog
From Gilded Sandals to Gilded Cages: The Enduring Allure of the Slingback
Leighton Meester’s recent appearance in Madrid for Elizabeth Arden—a brand whose founder once revolutionized beauty by selling lipstick and lingerie as complementary essentials—offered more than a perfume launch. It presented a lesson in foundational style. Her strappy, metallic…
Source: WWD
Dior's Osaka Facade Evokes the Architecture of a Gown
Dior’s new Osaka flagship, opening May 21, presents a collaboration between architects Peter Marino and Sou Fujimoto. Its most arresting feature is Fujimoto’s facade, conceived not as a static wall but as a dynamic, translucent sculpture. Dior describes it as an abstraction of…
Source: WWD
Courrèges's 1965 Revolution: When Fashion Borrowed from the Lingerie Drawer
PARIS — This May, the Fondation Maeght will bridge art and fashion with "The Era of Courrèges," an exhibition curated by photographer Peter Knapp. Its focus is André Courrèges's seismic spring 1965 haute couture collection, a moment that reshaped the female silhouette with its…
Source: WWD
Bridal's New Vanguard: How Stéphane Rolland's Barcelona Show Echoes Lingerie's Foundational Role
As Barcelona Bridal Fashion Week celebrates its tenth anniversary, guest designer Stéphane Rolland’s presentation does more than showcase gowns; it subtly underscores a principle long understood in lingerie: foundation is everything. His show, opening with works by 24 local…
Source: WWD
Jimmy Choo's Sculpted Leather Bags Evoke a Century of Artistic Craft
Jimmy Choo’s latest capsule collection, inspired by paper artist Helen Musselwhite’s seasonal tableaus, speaks to a deeper narrative within fashion: the art of transforming a foundational material. The brand, founded in 1996 by couture shoemaker Jimmy Choo and Tamara Mellon, has…
Source: WWD
From Emoji to Archive: How a Shoe Symbol Connects to Lingerie's Visual Language
A recent retail analysis reveals that the sneaker and high-heeled shoe emojis now dominate visual product searches. This shift toward symbolic, rather than textual, queries speaks to a deeper evolution in how we communicate desire—a language long understood in intimate apparel.…
Source: WWD
The Bow's Return: From Boudoir to Red Carpet, a Silhouette Reconsidered
At the premiere for 'The Devil Wears Prada 2,' Tara Lipinski presented a masterclass in textural dialogue. Her look paired the architectural, almost severe pleats of a Vera Wang mini—a designer who began her career in bridal, a world built on structured foundations—with the…
Source: WWD
Faux Fur's Foundation: How 1970s Ethics Shaped Lingerie's Silhouettes
The so-called greening of fashion, which gained momentum in the 1970s, was never just about outerwear. That era's economic and social consciousness subtly reshaped intimate apparel, where material innovation has always been paramount. While faux fur coats captured headlines, the…
Source: WWD
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